Founded in 1946 by Tadao Kashio, Casio entered the timepiece market in 1974 with the CASIOTRON, pioneering digital watches with its multifunction quartz display. The brand’s most groundbreaking creation, the G-Shock (launched in 1983), introduced shock-resistant design and a rugged aesthetic that remains wildly popular today. Casio expanded its watch offerings with the outdoor-geared Pro Trek line, the technologically advanced and stylish Edifice series, and the premium Oceanus collection, which blends luxury materials with cutting-edge features. Together, these sub-brands showcase Casio's legacy of innovation, accessibility, and design evolution in the global watch industry.

Established in 1918 as the Shokosha Watch Research Institute and renamed Citizen in 1930, Citizen Watch Co. Ltd. has built a legacy of innovation and accessibility, pioneering technologies. The company expanded its reach through strategic acquisitions, including Bulova in 2008, Arnold & Son in 2012, and Frederique Constant in 2016. Today, the Citizen Group encompasses a wide range of brands: Citizen; Bulova and Accutron offer American heritage and precision; Frederique Constant and Alpina bring Swiss craftsmanship and affordability; Arnold & Son specializes in high-end complications; and Campanola represents Japanese artisanal luxury.

Compagnie Financière Richemont SA, is one of the largest and most influential luxury goods groups globally. Under its umbrella are some of the most revered names in horology and jewelry: Cartier, known for the iconic Santos and timeless elegance; Vacheron Constantin, the world’s oldest continuously operating watchmaker; IWC, Panerai, and Piaget, each with rich legacies and design signatures; A. Lange & Söhne, Germany’s finest, famed for unmatched movement finishing; Jaeger-LeCoultre, “the watchmaker’s watchmaker,” master of complications and artistry; Baume et Mercier, offering accessible luxury; and Van Cleef & Arpels, celebrated for its poetic complications and high jewelry craftsmanship.

The Festina Group has grown into a leading European watchmaker with manufacturing in Switzerland and Spain and distribution in over 90 countries. Its flagship brand, Festina, is recognized for sporty chronographs and a legacy tied to the Tour de France. The premium Jaguar line offers Swiss-made elegance with a focus on refined design and quality. Candino embodies classic Swiss watchmaking at accessible prices, while Lotus targets fashion-conscious consumers with trendy, youthful designs. Rounding out the portfolio, Calypso delivers playful, affordable, and colorful watches aimed at a younger audience.

Founded in 1984, the Fossil Group has evolved from a retro-inspired watch importer into a global powerhouse in fashion and lifestyle accessories, thanks to a vertically integrated model and strategic brand acquisitions. The company owns and produces Michele, offering gem-set luxury watches for women; Zodiac, known for vintage-style diver’s watches; and Skagen, which brings minimalist, Scandinavian-inspired timepieces to the portfolio. In addition, Fossil Group manufactures licensed watches for Armani Exchange, Diesel, DKNY, and Kate Spade, each designed to reflect the distinct personality of their respective fashion brands.

The Franck Muller Group, co-founded by master watchmaker Franck Muller and gem-setter Vartan Sirmakes, may be one of the smaller players in the luxury watch world, but it houses three distinctive and influential brands: Franck Muller, renowned for its colourful dials, barrel-shaped cases, and avant-garde complications like the Crazy Hours and triple-axis Tourbillon; Pierre Kunz, a brand created within the group focusing on retrograde complications; and Backes & Strauss, the world’s oldest diamond company, which brings its rich heritage into watchmaking with jeweled creations featuring thick bezels and bold numerals.

LVMH has grown from a luxury powerhouse in fashion and spirits to a key player in the watch industry, thanks to its portfolio of renowned brands. TAG Heuer has thrived under LVMH with bold redesigns, motorsport partnerships, and celebrity ambassadors; Hublot gained global recognition through its pioneering “Art of Fusion” approach and cutting-edge materials; Zenith remains respected for its legendary El Primero chronograph; Bulgari continues to set records with its ultra-thin Octo Finissimo models; Chaumet adds historical prestige as the former jeweler to Napoleon; and the revival of Daniel Roth signals LVMH’s commitment to expanding its horological influence.

The Mondaine Group, founded in 1951 by Erwin Bernheim, is a Swiss, family-owned watch manufacturer known for producing functional, design-forward timepieces that are Swiss-made yet accessible. The group’s portfolio includes Mondaine, the flagship brand famous for its Official Swiss Railways watch inspired by the clocks in Swiss train stations; Luminox, a high-performance sports brand renowned for its self-powered illumination and ties to the US Navy SEALs; Pierre Cardin, which blends fashion-forward aesthetics and Parisian flair with accessible luxury; and M-Watch, offering entry-level Swiss-made watches designed for everyday reliability.

The Movado Group Inc., is a global watch powerhouse known for blending timeless design with contemporary style across a diverse brand portfolio. Its owned brands include Movado, famous for its minimalist Museum watch; MVMT, targeting a younger, trend-conscious audience; Olivia Burton, offering fashion-forward, affordable luxury; Concord, representing the group’s pinnacle of prestige and craftsmanship; and Ebel, admired for its elegant wave bracelet and Sport Classic line. The group also holds licenses to produce watches for major fashion brands including Coach, Tommy Hilfiger, Hugo Boss, and Lacoste, delivering stylish timepieces that mirror each brand’s unique identity.

While not a traditional luxury conglomerate like LVMH, Richemont, or the Swatch Group, Partners Group—a Swiss-based global private equity firm managing over $100 billion in private market assets—has made a notable move into horology by acquiring a majority stake in Breitling, a brand celebrated for its aviation chronographs like the Navitimer; continuing its momentum, the firm revived the iconic Universal Genève, renowned for its Gérald Genta-designed Polerouter and the Tri-Compax, and in 2025, further expanded its watch portfolio with the acquisition of Gallet, a heritage name in classic chronographs.

Point Tec is a German watchmaking company known for preserving and revitalizing historic design legacies through its portfolio of brands, including Zeppelin, which draws inspiration from early 20th-century airships; Iron Annie, named after the iconic JU-52 aircraft with a rugged, aviation-inspired aesthetic; Bauhaus, embodying the clean, minimalist ethos of the famed design school; and Ruhla, a tribute to East Germany’s utilitarian timepieces with retro charm. Through these brands, Point Tec fuses German heritage with contemporary watchmaking, offering mechanical and quartz watches that remain both authentic and affordable.

Rolex SA oversees two of the industry’s most respected brands: Rolex, known for its mechanical excellence and innovations like the Oyster and Perpetual movements, and Tudor, as a more accessible counterpart. While Rolex maintains a tightly curated collection of legendary models such as the Submariner, Datejust, GMT-Master, and Daytona—Tudor has emerged in recent years with its own vintage-inspired identity through the Black Bay line, offering exceptional value and modern in-house movements. Operating under the Hans Wilsdorf Foundation since 1960, Rolex SA’s charitable and independent structure allows it to focus on long-term quality, vertical integration, and strategic consistency.

Founded in 1881 by Kintaro Hattori, Seiko Corporation is one of the world’s most vertically integrated and innovative watchmakers, credited with pioneering technologies like the quartz wristwatch and Spring Drive. At the core of the group are two standout brands: Seiko, known for its wide-ranging collections such as Prospex, Presage, Astron, and 5 Sports, offering outstanding value and design across all segments; and Grand Seiko, which represents the pinnacle of Japanese watchmaking with signature features like zaratsu polishing, razor-sharp dial details, and proprietary movements like Hi-Beat and Spring Drive, earning its place among the world’s top luxury timepiece manufacturers.

Swatch Group revitalized Swiss watchmaking with Swatch—a colorful, affordable watch that became a cultural icon. At the entry level, it offers playful watches through Swatch and Flik Flak; the mid-range is represented by Tissot, Mido, Certina and Hamilton, blending innovation, design, and heritage. The premium segment features Longines, Rado, and Omega, the latter famed for the Speedmaster “Moonwatch” and Seamaster. At the pinnacle of luxury, the group showcases Breguet, Blancpain, Glashütte Original, Jaquet Droz, and Harry Winston, each known for exceptional craftsmanship and historical significance. Through its vertical integration, the Swatch Group remains a key guardian of Swiss horological tradition.

Timex Group has grown into a global watchmaking powerhouse. Best known for its iconic Timex brand, the company also pioneers technologies and offers retro reissues and creative collaborations. Beyond its flagship line, the Group manages licensed brands that serve diverse markets: Nautica for maritime-inspired styles, Guess for trend-driven fashion watches, Versace for bold luxury design, and Ferragamo for refined Swiss-made elegance. Additional fashion and lifestyle brands licensed by Timex Group include Adidas, Furla, Gc, Missoni, Philipp Plein, Plein Sport, and Ted Baker, further expanding its reach across global style categories.