Lotus is the Festina Group's brand for urban youth, aimed squarely at a 15-to-35 audience that treats a watch as part of how it dresses rather than as an heirloom. The design language is contemporary and deliberately bold, and the brand ties itself closely to basketball: its ambassador is Juancho Hernangómez, the Spanish international and former NBA player who also appeared in the film Hustle, and it sponsors the Spanish and Italian national teams, the ACB, and the LNB and All Star Game in France. Streetwear and hip-hop culture are the other declared reference points, and the brand builds accessibility and activity tracking into its stated core values alongside design.

Technology is where Lotus has moved fastest. In 2021 it launched a connected collection that kept the look of a traditional watch while adding smart functions, and in 2024 it went further with Connected D, which integrates a half-screen into the dial itself so more information is readable at a glance without turning the watch into a smartwatch. The current line-up runs Old Money, the 2026 women's collection reading classic elegance through a contemporary lens; 2Gether; Connected; Smart Time; the Square Series; and Chrono.

The name also covers the group's two jewellery lines. Lotus Style works in high-quality stainless steel, with an urban edge and pieces designed for men and women, while Lotus Silver is the sterling silver line, more delicate and aimed at everyday wear that shifts into evening without changing.