WatchDNA — All Blogs https://watchdna.com From collectors to curious minds —we're building a global community of watch lovers. Discover trusted brands, authorized dealers, and the stories behind every tick. en 60 NORQAIN CELEBRATES ITS HISTORIC PARTNERSHIP WITH THE NHL WITH THE ADVENTURE CHRONO 41MM NHL LIMITED EDITION https://watchdna.com/blogs/press/norqain-celebrates-its-historic-partnership-with-the-nhl-with-the-adventure-chrono-41mm-nhl-limited-edition https://watchdna.com/blogs/press/norqain-celebrates-its-historic-partnership-with-the-nhl-with-the-adventure-chrono-41mm-nhl-limited-edition NORQAIN CELEBRATES ITS HISTORIC PARTNERSHIP WITH THE NHL WITH THE ADVENTURE CHRONO 41MM NHL LIMITED EDITION

The NORQAIN Adventure Chrono 41mm NHL Limited Edition celebrates the brand’s historic partnership with the NHL. With a design inspired by ice, details that capture the spirit of hockey, and a high performance Swiss automatic calibre, this exclusive watch combines style, functionality, and a passion for the sport. A unique timepiece for collectors and enthusiasts who seek more than just to tell the time.

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RADO ANATOM AUTOMATIC SKELETON: THE ART OF INNOVATION AND COMFORT https://watchdna.com/blogs/press/rado-anatom-automatic-skeleton-the-art-of-innovation-and-comfort https://watchdna.com/blogs/press/rado-anatom-automatic-skeleton-the-art-of-innovation-and-comfort RADO ANATOM AUTOMATIC SKELETON: THE ART OF INNOVATION AND COMFORT

The Rado Anatom Automatic Skeleton is more than just a watch. With its anatomical design that fits perfectly around the wrist, a skeleton dial revealing the R808 automatic calibre, and luxury details like yellow gold hands and Super-LumiNova indexes, it combines innovation, precision, and comfort in a unique timepiece that captivates both in appearance and daily wear.

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ENCOUNTER WITH ARTISTIC ESSENCE: SCHAEFER & COMPANIONS AT THE HONG KONG WATCH FAIR https://watchdna.com/blogs/opendial/encounter-with-artistic-essence-schaefer-companions-at-the-hong-kong-watch-fair https://watchdna.com/blogs/opendial/encounter-with-artistic-essence-schaefer-companions-at-the-hong-kong-watch-fair ENCOUNTER WITH ARTISTIC ESSENCE: SCHAEFER & COMPANIONS AT THE HONG KONG WATCH FAIR

The Canvas on Your Wrist: Where Watchmaking Becomes a Gallery

At the Hong Kong Watch Fair, Christophe Schaefer redefines what a timepiece can be. He is not a watchmaker in the traditional sense, but a "gallerist of time." For his brand, Schaefer & Companions, the watch case is merely a frame; the true masterpiece is the dial—a blank canvas entrusted to independent artists.

"My humans through humans for humans."

This is the philosophy behind every piece: a profound collaboration between curator and creator. Schaefer provides the foundation, and artists like those behind the "Frozen Water" and "Infinity" dials fill it with their unique interpretations of nature, light, and perception. The result is more than a timekeeper; it's a portable piece of art that tells a deeply human story, born from freedom and crafted for connection.

 

Discover the brand:
📎 Watchdna.com/Schaefer-&-Companions

Discover more about the Hong Kong Watch & Clock Fair here:
👉 Watchdna.com/HongKong-Fair

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BUILT FOR THE MISSION: LUMINOX PACIFIC DIVER 44MM https://watchdna.com/blogs/watch-enthusiast/built-for-the-mission-luminox-pacific-diver-44mm https://watchdna.com/blogs/watch-enthusiast/built-for-the-mission-luminox-pacific-diver-44mm BUILT FOR THE MISSION: LUMINOX PACIFIC DIVER 44MM

Rooted in Luminox’s Navy SEAL heritage, the Pacific Diver 44mm is a purpose-built watch focused on real-world performance, constant visibility, and versatility from ocean missions to everyday wear.

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BAUME & MERCIER BEGINS A NEW CHAPTER: RICHEMONT TRANSFERS THE MAISON TO THE DAMIANI GROUP https://watchdna.com/blogs/press/baume-mercier-begins-a-new-chapter-richemont-transfers-the-maison-to-the-damiani-group https://watchdna.com/blogs/press/baume-mercier-begins-a-new-chapter-richemont-transfers-the-maison-to-the-damiani-group BAUME & MERCIER BEGINS A NEW CHAPTER: RICHEMONT TRANSFERS THE MAISON TO THE DAMIANI GROUP

The historic Swiss Maison Baume & Mercier enters a new phase following its transfer from Richemont to the Damiani Group. A strategic move that brings together Swiss watchmaking and Italian craftsmanship, guided by a clear vision of growth, continuity, and respect for heritage.


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KELTON CELEBRATES 70 YEARS OF HISTORY WITH A HÉRITAGE THAT LOOKS TO THE FUTURE https://watchdna.com/blogs/press/kelton https://watchdna.com/blogs/press/kelton KELTON CELEBRATES 70 YEARS OF HISTORY WITH A HÉRITAGE THAT LOOKS TO THE FUTURE

Kelton celebrates 70 years of history with the release of the Héritage Croco, a limited edition that honors its pop heritage while looking to the future with timeless elegance and contemporary character.

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THE TOP 10 UNBELIEVABLE WATCH FINDS OF ALL TIME https://watchdna.com/blogs/experts_story/top10-unbelievable https://watchdna.com/blogs/experts_story/top10-unbelievable THE TOP 10 UNBELIEVABLE WATCH FINDS OF ALL TIME

Sometimes history hides in plain sight. From a six-dollar thrift-store watch to a Rolex recovered after years underwater or even inside a cow, these timepieces have miraculously survived and tell remarkable stories. They are more than just mechanisms, they are capsules of memory, witnesses to adventures, accidents and extraordinary moments that remind us luck and curiosity can change everything.

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ICE-WATCH AND WATCHDNA: COLOR, INNOVATION, AND WATCHES FOR THE WHOLE FAMILY https://watchdna.com/blogs/opendial/color-innovation https://watchdna.com/blogs/opendial/color-innovation ICE-WATCH AND WATCHDNA: COLOR, INNOVATION, AND WATCHES FOR THE WHOLE FAMILY

Ice-Watch redefines modern watchmaking through color, creativity, and accessibility. From family-friendly designs to smart features and Swiss Made collections, the brand offers watches that connect with real life.

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WATCH MYTHS, BUSTED: THE STORIES WE TELL OURSELVES ABOUT TIME https://watchdna.com/blogs/education/dismantling-the-legend-the-false-myths https://watchdna.com/blogs/education/dismantling-the-legend-the-false-myths WATCH MYTHS, BUSTED: THE STORIES WE TELL OURSELVES ABOUT TIME

Every watch enthusiast has their own “truths,” but not everything you hear is accurate. From the idea that quartz killed mechanical watches to the belief that bigger is always better or that automatic watches do not need maintenance, many myths have shaped how we see our watches. The truth is more interesting: mechanical watches survived the quartz era thanks to innovation, craftsmanship transcends borders, and real value lies in the story each piece carries. Learn to separate myth from reality and discover how to appreciate your watches beyond marketing and nostalgia.

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Glashutte Original Grand_Seiko Omega Patek_Philippe Rolex Spiro VAER Victorinox
WHY YOU SHOULD CHECK YOUR WATCH’S WATER RESISTANCE EVERY TWO YEARS https://watchdna.com/blogs/watchmaking/whywatertestingmatters https://watchdna.com/blogs/watchmaking/whywatertestingmatters WHY YOU SHOULD CHECK YOUR WATCH’S WATER RESISTANCE EVERY TWO YEARS

A watch’s water resistance is not permanent. Temperature changes and gasket wear can compromise its sealing over time. Discover why regular water resistance tests are essential to protect your watch and prevent costly damage.

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sevan-khidichian Watchmaking
A GOLDEN DEBUT: INTRODUCING THE ADVENTURE SPORT 'GOLDEN HOUR' LIMITED EDITION FOR NORTH AMERICA https://watchdna.com/blogs/press/a-golden-debut-introducing-the-adventure-sport-golden-hour-limited-edition-for-north-america https://watchdna.com/blogs/press/a-golden-debut-introducing-the-adventure-sport-golden-hour-limited-edition-for-north-america A GOLDEN DEBUT: INTRODUCING THE ADVENTURE SPORT 'GOLDEN HOUR' LIMITED EDITION FOR NORTH AMERICA

Marking a historic debut, we introduce the Adventure Sport 'Golden Hour'—a duo of limited edition timepieces created exclusively for North America. Inspired by the magic of twilight, the collection features a 42mm bronze-cased Chronometer and a 44mm DLC-steel Chronograph, each capturing the warm, radiant glow of sunset in a uniquely collectible design.

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A WATCH THAT HAS TRUE SWISS DNA IN EVERY ELEMENT https://watchdna.com/blogs/watch-enthusiast/a-watch-that-has-true-swiss-dna-in-every-element https://watchdna.com/blogs/watch-enthusiast/a-watch-that-has-true-swiss-dna-in-every-element A WATCH THAT HAS TRUE SWISS DNA IN EVERY ELEMENT

A deep dive into the Timeless Watch HMS 003, a limited-edition timepiece nominated for the GPHG 2023. Featuring a stunning neo-vintage aesthetic with rose-gold accents and a reliable STP 1-11 Swiss movement, this watch embodies true Swiss DNA in every detail. Discover why this piece makes a powerful statement through craftsmanship and intentional design.

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AEROWATCH: SWISS WATCHMAKING TRADITION AT THE HONG KONG WATCH & CLOCK FAIR https://watchdna.com/blogs/opendial/aerowatch-swiss-watchmaking-tradition https://watchdna.com/blogs/opendial/aerowatch-swiss-watchmaking-tradition AEROWATCH: SWISS WATCHMAKING TRADITION AT THE HONG KONG WATCH & CLOCK FAIR

AEROWATCH: SWISS WATCHMAKING TRADITION AT THE HONG KONG WATCH & CLOCK FAIR

Founded in 1910, Aerowatch is an independent Swiss brand that has maintained its production of pocket watches for over a century. Since 2005, it has expanded its catalog with wristwatch collections that combine classic and contemporary design, including skeleton models and pieces entirely hand-decorated. The brand stands out for its Swiss craftsmanship, attention to detail, and excellent value for money, supported by a strong network of 120 points of sale in Switzerland. Aerowatch demonstrates that watchmaking tradition can evolve without losing its essence, offering timepieces that connect history, innovation, and real value for watch enthusiasts.

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WORDEN WATCH STUDIO: WATCHES AS SMALL CREATIVE UNIVERSES https://watchdna.com/blogs/experts_story/worden-watch-studio-watches-as-small-creative-universes https://watchdna.com/blogs/experts_story/worden-watch-studio-watches-as-small-creative-universes WORDEN WATCH STUDIO: WATCHES AS SMALL CREATIVE UNIVERSES

Worden Watch Studio redefines independent watchmaking through limited editions conceived as small creative universes. Guided by Tyler Worden’s vision, each watch is driven by emotion, narrative, and personal identity rather than status or convention.

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HONG KONG WATCH & CLOCK FAIR: A GLOBAL VIEW OF THE WATCH INDUSTRY https://watchdna.com/blogs/ecosystem/hong-kong-watch-clock-fair-a-global-view-of-the-watch-industry https://watchdna.com/blogs/ecosystem/hong-kong-watch-clock-fair-a-global-view-of-the-watch-industry HONG KONG WATCH & CLOCK FAIR: A GLOBAL VIEW OF THE WATCH INDUSTRY

The Hong Kong Watch & Clock Fair is one o... ]]> agelocer atlantic Briston Elka Franceclat FranceHorlogerie Herbellin HKFair Ice-Watch Kelton Lip Pierre_Lannier Pilo PoinTec SwissPavilion TimeWayGroup Zeppelin ORIS YEAR OF THE HORSE: THE GALLOP OF SWISS MECHANICS DRESSED IN CRIMSON https://watchdna.com/blogs/press/oris-year-of-the-fire-horse https://watchdna.com/blogs/press/oris-year-of-the-fire-horse ORIS YEAR OF THE HORSE: THE GALLOP OF SWISS MECHANICS DRESSED IN CRIMSON

ORIS YEAR OF THE FIRE HORSE: THE GALLOP OF SWISS MECHANICS DRESSED IN CRIMSON

Oris anticipates the arrival of the Year of the Fire Horse (February 17, 2026) with a timepiece overflowing with passion and symbolism. This limited edition fuses the vibrant energy of lunar culture with cutting-edge Swiss engineering in a design that demands attention.

Fiery Aesthetics

The absolute star is the deep crimson dial, protected by a domed sapphire crystal. Featuring a 43 mm stainless steel case and a rich brown cordovan (horsehide) leather strap, the watch perfectly balances technical robustness with timeless elegance.

Technical Power: Calibre 113

Inside beats the bold Calibre 113, a manual-wound movement offering an exceptional 10-day power reserve. Beyond its full business calendar functions, it features a unique non-linear power reserve indicator, where horse motifs gallop or rest depending on the mainspring's tension.

Exclusivity and Luck

Honoring prosperity, this edition is strictly limited to only 88 units worldwide. A true collector's item that includes:

  • Special wooden presentation box.

  • Extended 5-year warranty via MyOris registration.

  • 3 Hz Swiss precision with a unique artisanal finish.

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CASIO OCEANUS: WHEN TECHNOLOGY MEETS THE TAKUMI SPIRIT https://watchdna.com/blogs/watch-enthusiast/casio-oceanus https://watchdna.com/blogs/watch-enthusiast/casio-oceanus CASIO OCEANUS: WHEN TECHNOLOGY MEETS THE TAKUMI SPIRIT

Let’s be honest, when most people hear “Casio,” they think of a $30 digital calculator watch that beeps every hour and probably surv... ]]> Casio Grand_Seiko Jacky-Ho HANDMADE ARTISTRY: INSIDE WORDEN WATCHES WITH FOUNDER TYLER WORDEN https://watchdna.com/blogs/brand_experiences/handmade-artistry-inside-worden-watches-with-founder-tyler-worden https://watchdna.com/blogs/brand_experiences/handmade-artistry-inside-worden-watches-with-founder-tyler-worden HANDMADE ARTISTRY: INSIDE WORDEN WATCHES WITH FOUNDER TYLER WORDEN

HANDMADE ARTISTRY: INSIDE WORDEN WATCHES WITH FOUNDER TYLER WORDEN

Worden Watches, founded by Tyler, is a standout example of independent watchmaking that combines aesthetics, functionality, and attention to detail. Each watch is designed and manufactured in Ontario, Canada, with hand-finished touches that give every piece its own unique character. Features like the crown positioned on the left side reflect the brand’s practical and thoughtful approach.

Its design language is distinctive: square cases contrasting with circular dials, sharp lines, and defined surfaces convey modernity and character. Models like Bubblegum and Via Negativa showcase creativity, originality, and artisanal care, especially in their handcrafted straps.

More than just an accessory, Worden watches aim to connect enthusiasts, symbolizing trust, generosity, and shared moments. In this way, Worden Watches represents an authentic vision of independent watchmaking, where the details, the story behind each piece, and the shared passion are the true value.

 

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THE 2025 MEN’S WATCH CHRISTMAS GIFT GUIDE https://watchdna.com/blogs/experts_story/the-2025-men-s-watch-christmas-gift-guide https://watchdna.com/blogs/experts_story/the-2025-men-s-watch-christmas-gift-guide THE 2025 MEN’S WATCH CHRISTMAS GIFT GUIDE

THE 2025 MEN’S WATCH CHRISTMAS GIFT GUIDE

Shopping for a man is hard because he rarely asks for anything, even when he wants something meaningful. A watch solves that problem. It is practical, personal, and lasts far longer than most gifts.

Here are ten foolproof watch gifts for Christmas 2025.

1. Apple Watch Series 11

The “He’ll Actually Wear This” Gift
Price: ~$1,100 CAD

The ultimate everyday smartwatch. Thinner, brighter, and more durable, with 5G connectivity, improved battery life, advanced health tracking, and seamless iPhone integration. It is a daily companion that quickly becomes indispensable.

2. Casio G-Shock GA-B2100 “CasiOak”

The “Tough Guy Stocking Stuffer”
Price: ~$200 CAD

Slim, solar-powered, Bluetooth-enabled, and nearly indestructible. A modern G-Shock classic built for men who live actively and expect their watch to survive anything.

3. Tissot PRX Powermatic 80

The “He’s Finally Growing Up” Starter Watch
Price: ~$1,050 CAD

One of the best values in Swiss watchmaking. With its integrated bracelet design and 80-hour power reserve, this is often the first serious mechanical watch for a new enthusiast.

4. Longines HydroConquest GMT

The “He Works in Different Time Zones” Gift
Price: ~$2,900 CAD

A true GMT with an independently adjustable hour hand, ceramic bezel, and refined finishing. Ideal for frequent travelers who want performance without unnecessary flash.

5. Hamilton Khaki Field Mechanical 38mm

The “Outdoor Christmas Adventure” Pick
Price: ~$990 CAD

Inspired by historic military watches, this hand-wound field watch is simple, functional, and full of character. Its 80-hour power reserve adds a tactile, personal experience to daily wear.

6. Citizen Promaster Diver (Eco-Drive)

The “Ocean, Meet Christmas” Gift
Price: ~$450 to $600 CAD

Solar-powered, ISO-certified, and extremely reliable. A true tool watch that requires almost no maintenance and performs in any environment.

7. Baltic Hermétique Tourer

The “He’s Not Like Other Guys” Microbrand Pick
Price: ~$900 CAD

A thoughtfully designed independent watch with vintage-inspired details and modern specifications. A great choice for someone who values originality and story.

8. Nomos or Junghans

The “Dress Watch for Special Occasions” Pick
Price: $1,200 to $3,000 CAD

Minimalist German design with slim cases and refined movements. Perfect for formal events, celebrations, and moments that call for quiet elegance.

9. Seiko Prospex Diver or Field Series

The “Take Me on a Winter Adventure” Pick
Price: ~$700 to $1,000 CAD

Known for toughness and reliability, these watches are built for real-world use. Ideal for men who spend time outdoors in all seasons.

10. Tudor 2025 Releases

The “Luxury Christmas Miracle” Gift
Price: Varies

From the Black Bay 43 to the Pelagos 1000M, Tudor delivers exceptional build quality and modern watchmaking without the prestige barriers of other luxury brands.

FINAL THOUGHT

Men may not always express emotion easily, but a watch becomes a permanent reminder of a moment, a holiday, or a new chapter.

This Christmas, give a gift that lasts.

Give him time.

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apple Baltic Bauhaus Casio Citizen G-shock Hamilton junghans Longines Nomos Rolex Seiko Spiro Tissot Tudor
MOVADO: A TOUR OF ITS ICONIC WATCHES, FROM VINTAGE TO CUTTING-EDGE https://watchdna.com/blogs/opendial/movado-a-tour-of-its-iconic-watches-from-vintage-to-cutting-edge https://watchdna.com/blogs/opendial/movado-a-tour-of-its-iconic-watches-from-vintage-to-cutting-edge MOVADO: A TOUR OF ITS ICONIC WATCHES, FROM VINTAGE TO CUTTING-EDGE

MOVADO: A TOUR OF ITS ICONIC WATCHES, FROM VINTAGE TO CUTTING-EDGE

Movado is defined by a unique intersection of timeless design and constant innovation. Its identity is anchored in historical milestones such as the legendary Museum Dial (1947) by Nathan George Horwitt, whose simplicity of a single dot at 12 o'clock has defined the brand for decades, and cult pieces like the Ermatic (an icon of the Mad Men era) or Andy Warhol's Times 5, which fuses watchmaking with pop art.

In its contemporary evolution, the brand transcends genders and conventions:

  • Innovation in Jewelry: With the Museum Bangal line, the watch becomes a versatile bracelet for the modern woman.

  • Sustainability and Luxury: The incorporation of lab-grown diamonds in the Museum Classic provides brilliance with a modern vision.

  • Fluid Design: Models like the Heritage Series ‘Electronic Surf’ demonstrate that size and style matter more than gender labels, aligning with a global trend where users choose their watch based on aesthetics and personality.

From Hollywood glamour to minimalist avant-garde, Movado continues to honor its DNA while reinventing the curves of the future, proving that a watch does not just measure time; it projects a vision of design.

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SWISS WATCH EXPORTS BOUNCE UP AND DOWN TO THE TUNE OF TARIFFS https://watchdna.com/blogs/ecosystem/swiss-watch-exports-bounce-up-and-down-to-the-tune-of-tariffs-1 https://watchdna.com/blogs/ecosystem/swiss-watch-exports-bounce-up-and-down-to-the-tune-of-tariffs-1 SWISS WATCH EXPORTS BOUNCE UP AND DOWN TO THE TUNE OF TARIFFS

by Carol Besler.

Swiss watch exports to the U.S. continue their roller coaster ride of ups and downs, with retailers stocking up in anticipation of tariffs and then cutt... ]]> blancpain Carol_Besler Glashutte Original Omega Patek_Philippe Richemont Rolex RolexSA SwatchGroup KNAR JEWELLERY: WHERE LEGACY, CRAFT, AND TIME CONVERGE https://watchdna.com/blogs/jewellers_story/knar-jewellery-where-legacy-craft-and-time-converge https://watchdna.com/blogs/jewellers_story/knar-jewellery-where-legacy-craft-and-time-converge KNAR JEWELLERY: WHERE LEGACY, CRAFT, AND TIME CONVERGE

Some jewellery stores are places to shop. Others become part of a community’s story. Knar Jewellery belongs firmly in the latter.


Breitling Chopard CitizenWatchCo CJA Frederique-Constant Girard_Perregaux Glashutte Original Grand_Seiko jacobco Jacob_Co Norqain Rolex RolexSA Seiko SeikoCorp SwatchGroup Thomas_J_Sandrin Tissot Tudor EPHJ: THE GLOBAL EPICENTER OF HIGH PRECISION AND INDUSTRIAL INNOVATION https://watchdna.com/blogs/press/ephj-the-global-epicenter-of-high-precision-and-industrial-innovation https://watchdna.com/blogs/press/ephj-the-global-epicenter-of-high-precision-and-industrial-innovation EPHJ: THE GLOBAL EPICENTER OF HIGH PRECISION AND INDUSTRIAL INNOVATION

EPHJ: THE GLOBAL EPICENTER OF HIGH PRECISION AND INDUSTRIAL INNOVATION

EPHJ is the world’s leading international trade fair dedicated to high-precision industries. Based in Geneva, this annual event serves as the ultimate meeting point where artisanal tradition merges with technological innovation across the watchmaking, jewelry, microtechnology, and medical technology (Medtech) sectors.

Key points of the analysis:

  • Innovation Ecosystem: For over two decades, it has functioned as a business and networking hub connecting manufacturers, engineers, and brands, allowing solutions developed for watchmaking to benefit high-precision medicine.
  • Market Context: The article analyzes the current polarization of the industry, where ultra-luxury brands thrive while mid-range segments face challenges due to the slowdown in China and global tariff tensions.
  • A Call to Action: Industry experts propose a "collective reflection" to reinvent business models. The key lies in strengthening the bonds between brands and suppliers to protect technical expertise and recover production volume through process innovation.
  • Global Benchmark: With over 800 international exhibitors, the fair does more than just showcase cutting-edge materials and components; it defines the sustainability and future viability of Swiss manufacturing.
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THE LONG CON: A FIELD GUIDE TO FAKE LUXURY WATCHES https://watchdna.com/blogs/experts_story/a-field-guide-to-fake https://watchdna.com/blogs/experts_story/a-field-guide-to-fake THE LONG CON: A FIELD GUIDE TO FAKE LUXURY WATCHES

The Art of Deception: A Survival Guide to the World of Counterfeit Watches

Spotting a fake watch is not just a matter of technical knowledge; it is a matter of instinct. The deception begins with a forced backstory such as an inheritance or a gift from an ex and a seller who prioritizes narrative over technical data. In the luxury market, the first red flag is never the steel because it is actually the human behavior. Urgency and evasion are the primary tools of the scammer.

The Fingerprints of a Fraud:

  • The Dial and Detail: A genuine watch is flawless. In a replica, the devil is in the blurred printing, crooked logos, and lume applied without precision.

  • The Engineering of Touch: Luxury is felt in weight and smoothness. While a genuine bezel click sounds like precision engineering, an imitation sounds like "crunchy breakfast cereal." An authentic crown turns like silk while a fake one feels like grit.

  • The Movement and Bracelet: Inside the case, the lie dies. A luxury caliber displays artisanal pride whereas a fake movement looks like the cost-cutting heart of a toy. Even the bracelet betrays the fraud: if it rattles like aluminum wind chimes when shaken, it is a costume piece.

  • The Price Trap: No one sells a hallucination for a fraction of its market value. The counterfeiter is not selling a watch; they are selling the illusion that you are the exception to the rule.

The Bottom Line: Prestige can be replicated, but craftsmanship cannot. True luxury does not need to convince you of anything. It simply exists with a confidence that cheap metal can never imitate.

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UNITING PASSIONS: INSIDE THE CANADIAN WATCHES & JEWELRY SHOW https://watchdna.com/blogs/ecosystem/uniting-passions-inside-the-canadian-watches-jewelry-show https://watchdna.com/blogs/ecosystem/uniting-passions-inside-the-canadian-watches-jewelry-show UNITING PASSIONS: INSIDE THE CANADIAN WATCHES & JEWELRY SHOW

UNITING PASSIONS: INSIDE THE CANADIAN WATCH SHOW

This weekend, we dove into Montreal's vibrant watch culture at the second edition of the Canadian Watches & Jewelry Show (2025). We met Ethan and Allan, who turned a shared passion into a thriving business.

What is this show? It's a hub for watch and jewelry lovers. Hayden describes it as a place "for enthusiasts, newcomers, beginners... basically for everybody." The ecosystem includes everything from Authorized Dealers like Tissot, to the pre-owned and gray markets, connecting buyers directly with sellers.

But the real story was Ethan and Allan’s journey. Friends from high school, they reconnected years later over a watch. Their first deal involved a fake Rolex. A year later, they partnered on a Hublot deal in the middle of the pandemic. Allan's determination led to their first sale. "It was the first time I saw cash on the table for a watch," he says.

Allan's background in retail (at Big Time Watches) taught him the gray market, driven by a desire to "wear watches for free." Ethan brought the business vision. They officially partnered last January, starting with a few hundred dollars and now holding significant inventory.

The show is more than a marketplace; it's a community. Their story proves that the best ventures are born from friendship, a few stumbles, and a genuine passion for the stories on our wrists.

The sky is the limit.

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RADO CELEBRATES THE MAGIC OF THE SEASON WITH THREE EXCEPTIONAL TIMEPIECES https://watchdna.com/blogs/press/rado-celebrates-the-magic https://watchdna.com/blogs/press/rado-celebrates-the-magic RADO CELEBRATES THE MAGIC OF THE SEASON WITH THREE EXCEPTIONAL TIMEPIECES

The festive season is approaching, bringing with it an invitation to reconnect with our roots, our loved ones, and the rituals that give meaning to this time of year. This year, Rado presents an imaginative journey inspired by the magic of the Swiss Alps: a path guided by an ethereal being born from the glow of a comet, leading us through three worlds where some of the brand’s most emblematic timepieces shine.

True Square Open Heart: The Charm of Winter

The first universe is a landscape of crystal, snow, and light. Here, the True Square Open Heart stands out, with its white high-tech ceramic and diamond details that evoke the purity of the Alpine winter. Its open-heart dial reveals the automatic calibre R734, complemented by rose-gold-tone accents that add warmth and a festive touch. A contemporary piece for those who appreciate poetry within modern watchmaking.

Captain Cook High-Tech Ceramic Chronograph: Energy and Stellar Brilliance

The journey continues toward a golden cavern that resembles the birthplace of stars. There we find the Captain Cook High-Tech Ceramic Chronograph, a perfect blend of sportiness, precision, and bold presence. Its black ceramic construction with rose-gold accents and its R801 movement —offering a 59-hour power reserve— make it suitable for both extreme adventures and nighttime celebrations under a clear sky.

Centrix Diamonds: Sophistication and Festive Spirit

The final destination leads to a luminous desert where the Centrix Diamonds shines with its bezel set with 60 diamonds and its brown mother-of-pearl dial. This refined piece combines high-tech ceramic, rose-gold-tone stainless steel, and the automatic calibre R763. It is designed for those who appreciate a touch of jewelry without compromising the essence of watchmaking.

Celebrating the Moment

More than showcasing three timepieces, Rado invites us to celebrate the magic of the present. Each watch reflects a different facet of the festive spirit: the nostalgia of winter, the sparkle of celebrations, and the warmth of shared moments. With its mastery of high-tech ceramic and innovative vision, the brand reminds us that a watch does more than measure time — it encourages us to pause, observe, and truly feel it.



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A NEO-VINTAGE REVIVAL BLENDING HISTOR WITH MODERN CRAFTSMANSHIP https://watchdna.com/blogs/experts_story/a-neo-vintage-revival-blending-histor-with-modern-craftsmanship https://watchdna.com/blogs/experts_story/a-neo-vintage-revival-blending-histor-with-modern-craftsmanship A NEO-VINTAGE REVIVAL BLENDING HISTOR WITH MODERN CRAFTSMANSHIP


ELKA Watch Co.: Neo-Vintage Revival

Founded in 2022 by veteran Hakim El Kadiri, ELKA Watch Co. revives a historic name from 1877. The brand blends historical roots with a "neo-vintage" philosophy, guided by the motto "When Form Follows Feeling." This results in organic, pebble-inspired watches with timeless 1960s design and Swiss Made quality.

Core Collections:

  • D-Series: The design cornerstone, featuring soft, ergonomic cases inspired by early wristwatches.

  • X-Series: A sportier, instrumental line inspired by 1960s flight instruments, often used for collaborations.

  • Arinis Diver: A professional 200m "lake diver" dedicated to Lake Neuchâtel.

  • N-Series: A utilitarian 36mm field watch drawing on 1930s military designs.

New Direction: The brand now offers a "36" collection, downsizing iconic designs to 36mm for universal fit, including special limited editions.

Collaborative Spirit: ELKA treats partnerships as a fusion of DNA. Key collaborator Ace Jewelers co-creates pieces like the multicultural "Diversity Series." Another partnership with HEROES media yielded an ultra-limited "chic adventurer" edition.

Craftsmanship: All watches use reliable La Joux-Perret automatic movements. A signature feature is the Chevé-box sapphire crystal, which replicates vintage distortion with modern scratch resistance.

ELKA Watch Co. successfully bridges heritage and contemporary craft, creating wearable stories for the modern enthusiast.

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Elka Hakim_El_Kadiri
NORQAIN: THE OFFICIAL LUXURY SPORT WATCH OF THE NHL AND THE EXCLUSIVE CANADA EDITION WITH SIDNEY CROSBY https://watchdna.com/blogs/press/norqain-the-official-luxury-sport-watch-of-the-nhl-and-the-exclusive-canada-edition-with-sidney-crosby https://watchdna.com/blogs/press/norqain-the-official-luxury-sport-watch-of-the-nhl-and-the-exclusive-canada-edition-with-sidney-crosby NORQAIN: THE OFFICIAL LUXURY SPORT WATCH OF THE NHL AND THE EXCLUSIVE CANADA EDITION WITH SIDNEY CROSBY

NORQAIN has officially become the Luxury Sport Watch of the NHL Norqain DISCOVERING LUXURY GEMS: A TOUR OF THE EXCLUSIVE PIECES AT GEM BIJOU https://watchdna.com/blogs/jewellers_story/discovering-luxury-gems-a-tour-of-the-exclusive-pieces-at-gem-bijou https://watchdna.com/blogs/jewellers_story/discovering-luxury-gems-a-tour-of-the-exclusive-pieces-at-gem-bijou DISCOVERING LUXURY GEMS: A TOUR OF THE EXCLUSIVE PIECES AT GEM BIJOU

If you are a lover of fine watchmaking and designer jewelry, you have surely felt that unique excitement upon discovering a piece that seems created just for you. Recently, I had the privilege of accompanying Thomas on an exclusive visit to  Cagdas Longines Montblanc Oris Seiko TOP TRENDS OF 2025 https://watchdna.com/blogs/experts_story/top-trends-of-2025 https://watchdna.com/blogs/experts_story/top-trends-of-2025 TOP TRENDS OF 2025

I once wrote for a high-minded editor who instructed me never to use the word “trend” because it didn’t apply to luxury watches. The theory was ostensibly based on the notion that each luxury watch is so unique and special that it is impossible to lump even two of them together... ]]> a-lange-shone arnoldandson BREMONT Carol_Besler Cartier Chopard GPHG Hublot H_MOSER IWC Louis_vuitton LVMH Patek_Philippe Richard mille Richemont Rolex RolexSA TAG-Heuer Ulysse-Nardin Urban-Jürgensen Urwerk Vacheron_Constantin Zenith MB&F: THE MAD SCIENCE LAB THAT GAVE SWISS WATCHMAKING A JETPACK https://watchdna.com/blogs/watchmaking/mb-f-the-mad-science-lab-that-gave-swiss-watchmaking-a-jetpack https://watchdna.com/blogs/watchmaking/mb-f-the-mad-science-lab-that-gave-swiss-watchmaking-a-jetpack MB&F: THE MAD SCIENCE LAB THAT GAVE SWISS WATCHMAKING A JETPACK

By Jacky, artist, watchmaker (at Right Time Inc), and lifelong sci-fi daydreamer 

Harry_Winston Jacky-Ho Jaeger_Lecoultre mbandf DAY TWO: THE GREAT CONVERGENCE OF FINE WATCHMAKING, ART, AND THE CULTURE OF TIME https://watchdna.com/blogs/press/day-two-the-great-convergence-of-fine-watchmaking-art-and-the-culture-of-time https://watchdna.com/blogs/press/day-two-the-great-convergence-of-fine-watchmaking-art-and-the-culture-of-time DAY TWO: THE GREAT CONVERGENCE OF FINE WATCHMAKING, ART, AND THE CULTURE OF TIME

Following an electrifying start, the festival's second day cemented its reputation as the epicenter of watchmaking culture. It was an oasis free from sales pressure and filled with pure innovation, a dazzling symphony that combined the technical rigor of haute complication with... ]]> Dubai_watch_week NORQAIN BECOMES THE OFFICIAL LUXURY SPORT WATCH OF THE NHL https://watchdna.com/blogs/press/norqain-becomes-sport-watch-of-the-nhl https://watchdna.com/blogs/press/norqain-becomes-sport-watch-of-the-nhl NORQAIN BECOMES THE OFFICIAL LUXURY SPORT WATCH OF THE NHL

Attention, hockey and fine watchmaking enthusiasts! We have news that combines adrenaline of the ice with Swiss precision.

NOR... ]]> Norqain THE ABINGDON CO. OPENS IN LAS VEGAS; A BRAND BUILT FOR WOMEN WHO BREAK LIMITS https://watchdna.com/blogs/brand_experiences/the-abingdon-co-opens-in-las-vegas-a-brand-built-for-women-who-break-limits https://watchdna.com/blogs/brand_experiences/the-abingdon-co-opens-in-las-vegas-a-brand-built-for-women-who-break-limits THE ABINGDON CO. OPENS IN LAS VEGAS; A BRAND BUILT FOR WOMEN WHO BREAK LIMITS

Why Would You Only Offer One Color for Women?

Exploring Abingdon Watches’ New Las Vegas Store

In... ]]> Abingdon Thomas_J_Sandrin GPHG 2025: DISCOVER THE 90 COMPETING TIMEPIECES AND THE WORLD TOUR STAGES https://watchdna.com/blogs/press/gphg-2025-nominees https://watchdna.com/blogs/press/gphg-2025-nominees GPHG 2025: DISCOVER THE 90 COMPETING TIMEPIECES AND THE  WORLD TOUR STAGES

The best ads can stick in your head almost as much as the products they’re pitching. When ... ]]> Audemars_Piguet Hublot Omega Patek_Philippe Rolex Spiro Swatch TAG-Heuer EXPERT GUIDE TO BUY A DIVING WATCH https://watchdna.com/blogs/watch-enthusiast/guide-to-buying-a-diving-watch https://watchdna.com/blogs/watch-enthusiast/guide-to-buying-a-diving-watch EXPERT GUIDE TO BUY A DIVING WATCH

By Mikhail Gomes 

Diving into dark abysses and treacherous territories isn’t a common hobby, even for watch folks. Yet surprisingly, diving... ]]> Cartier IWC LVMH Mikhail Omega Richemont SwatchGroup TAG-Heuer Tissot THE TORONTO TIMEPIECE SHOW 2025: A CELEBRATION OF PASSION, PEOPLE & TIMEPIECES https://watchdna.com/blogs/ecosystem/the-toronto-timepiece-show-2025-a-celebration-of-passion-people-timepieces https://watchdna.com/blogs/ecosystem/the-toronto-timepiece-show-2025-a-celebration-of-passion-people-timepieces THE TORONTO TIMEPIECE SHOW 2025: A CELEBRATION OF PASSION, PEOPLE & TIMEPIECES

The Toronto Timepiece Show once again proved why it is one of the most authentic celebrations of horology in North America. More than just a showcase of legendary maisons and innovative ... ]]> Avi-8 Breitling Ferro-Company Maurice-lacroix Sean_shapiro STRAUM Thomas_J_Sandrin Timepiece-show Timepiece_World_Awards Venezianico CELEBRATING 270 YEARS OF THE QUEST FOR EXCELLENCE : WHEN VACHERON CONSTANTIN SURPASSES … VACHERON CONSTANTIN https://watchdna.com/blogs/brand_experiences/celebrating-270-years-of-the-quest-for-excellence-when-vacheron-constantin-surpasses-vacheron-constantin https://watchdna.com/blogs/brand_experiences/celebrating-270-years-of-the-quest-for-excellence-when-vacheron-constantin-surpasses-vacheron-constantin CELEBRATING 270 YEARS OF THE QUEST FOR EXCELLENCE :  WHEN VACHERON CONSTANTIN SURPASSES … VACHERON CONSTANTIN

Unless you live on another planet, you probably know that Vacheron Constantin is celebrating its 270th anniversary this year. Vacheron_Constantin Victoria_Townsend BUILDING TIME: TESSÉ UNVEILS THE ARCHITECT — A BOLD NEW CHAPTER IN SWISS WATCHMAKING https://watchdna.com/blogs/opendial/building-time-tesse-unveils-the-architect-a-bold-new-chapter-in-swiss-watchmaking https://watchdna.com/blogs/opendial/building-time-tesse-unveils-the-architect-a-bold-new-chapter-in-swiss-watchmaking BUILDING TIME: TESSÉ UNVEILS THE ARCHITECT — A BOLD NEW CHAPTER IN SWISS WATCHMAKING

At the intersection of precision and poetry lies Tessé Watches, a young horological atelier where Swiss-made elegance meets bold vision. Known for the Michel GMT, which established the brand’s reputation for refined design and robust craftsmanship, Tessé is now preparing to unveil its mo... ]]> TESSE Thomas_Brissiaud Thomas_J_Sandrin JCK AND LUXURY ANNOUNCE NEW WATCH DESTINATION TO DEBUT IN LAS VEGAS IN 2026 https://watchdna.com/blogs/press/jck-and-luxury-announce-new-watch-destination-to-debut-in-las-vegas-in-2026 https://watchdna.com/blogs/press/jck-and-luxury-announce-new-watch-destination-to-debut-in-las-vegas-in-2026 JCK AND LUXURY ANNOUNCE NEW WATCH DESTINATION TO DEBUT IN LAS VEGAS IN 2026

Exciting news is on the horizon for the watch and jewelry industry. JCK and Luxury, the flagship annual trade events hosted at The Venetian in Las Vegas, have officially announced the launch of Timepieces at Luxury, a new dedicated watch destination making its debut at the 2026 edition ... ]]> Accutron Alpina Bulova Citizen CitizenWatchCo Frederique-Constant JCK Movado MovadoGroup Shinola Thomas_J_Sandrin TIMEPIECE WORLD AWARDS 2025: CELEBRATING 13 WINNERS, CANADIAN PASSION & HOROLOGICAL EXCELLENCE https://watchdna.com/blogs/watch-enthusiast/timepiece-world-awards-2025-13-winners https://watchdna.com/blogs/watch-enthusiast/timepiece-world-awards-2025-13-winners TIMEPIECE WORLD AWARDS 2025: CELEBRATING 13 WINNERS, CANADIAN PASSION & HOROLOGICAL EXCELLENCE

By Mikhail Gomes

Angelus AWAKE Christopher_Ward Doxa Fears Isotope Marathon Mikhail Oris Studio_Underdog Timepiece-show Timepiece_World_Awards WORLD WATCH DAY — WHY CELEBRATE TIMEPIECES? https://watchdna.com/blogs/community/world-watch-day-why-celebrate-timepieces https://watchdna.com/blogs/community/world-watch-day-why-celebrate-timepieces WORLD WATCH DAY — WHY CELEBRATE TIMEPIECES?

Twice a day, a watch offers us a quiet smile; once in the morning to gently begin our journey, and once at night to reassure us that all will be well.

By Grigor_Garabedian worldwatchday WORLD WATCH DAY LAUNCHES: A GLOBAL CELEBRATION ON 10/10 https://watchdna.com/blogs/community/world-watch-day-launches-a-global-celebration-on-10-10 https://watchdna.com/blogs/community/world-watch-day-launches-a-global-celebration-on-10-10 WORLD WATCH DAY LAUNCHES: A GLOBAL CELEBRATION ON 10/10

First edition streams worldwid... ]]> Thomas_J_Sandrin worldwatchday CAROL BESLER GPHG PICKS, AND A LOOK AT THE NEW ECO CATEGORY FOR THE 2025 ACADEMY AWARDS OF WATCHMAKING https://watchdna.com/blogs/ecosystem/carol-besler-gphg-picks-and-a-look-at-the-new-eco-category-for-the-2025-academy-awards-of-watchmaking https://watchdna.com/blogs/ecosystem/carol-besler-gphg-picks-and-a-look-at-the-new-eco-category-for-the-2025-academy-awards-of-watchmaking CAROL BESLER GPHG PICKS, AND A LOOK AT THE NEW ECO CATEGORY FOR THE 2025 ACADEMY AWARDS OF WATCHMAKING

By Carol Besler

In th... ]]> ARMINSTROM arnoldandson Audemars_Piguet awardGrandPrixDehologerie Breguet Carol_Besler Chopard Christopher_Ward GPHG Grand_Seiko Gucci jacobco Jacob_Co LAURENT_FERRIER Louis_vuitton PARMIGIANI_FLEURIER Tiffany Zenith (A)LT | SYM: REDEFINING HOROLOGICAL DESIGN WITH MODULARITY AND ASYMMETRIC BRILLIANCE https://watchdna.com/blogs/press/alt-sym-512 https://watchdna.com/blogs/press/alt-sym-512 (A)LT | SYM: REDEFINING HOROLOGICAL DESIGN WITH MODULARITY AND ASYMMETRIC BRILLIANCE

In a landscape often dominated by tradition, the emergence of a brand that dares to reimagine the very fundamentals of... ]]> alt-sym phillipPlimmer DISCOVERING MARCH LA.B IN PARIS: FRENCH ELEGANCE WITH A REBEL SOUL https://watchdna.com/blogs/brand_experiences/discovering-march-la-b-in-paris-french-elegance-with-a-rebel-soul https://watchdna.com/blogs/brand_experiences/discovering-march-la-b-in-paris-french-elegance-with-a-rebel-soul DISCOVERING MARCH LA.B IN PARIS: FRENCH ELEGANCE WITH A REBEL SOUL

Visiting the March LA.B flagship store in Le Marais, Paris, feels less like stepping into a boutique and more like entering a living sto... ]]> Franceclat FranceHorlogerie March_Lab Thomas_J_Sandrin WATCHES IN DISASTER: TIMEPIECES THAT SURVIVED THE IMPOSSIBLE https://watchdna.com/blogs/experts_story/watches-in-disaster-timepieces-that-survived-the-impossible https://watchdna.com/blogs/experts_story/watches-in-disaster-timepieces-that-survived-the-impossible WATCHES IN DISASTER: TIMEPIECES THAT SURVIVED THE IMPOSSIBLE

By Spiro Mandylor blacpain Casio Citizen G-shock Longines Seiko Spiro THE THRILL OF THE RIDE: MY 2018 TRIUMPH T100 AND THE ROADS OF MONO https://watchdna.com/blogs/experts_story/the-thrill-of-the-ride-my-2018-triumph-t100-and-the-roads-of-mono https://watchdna.com/blogs/experts_story/the-thrill-of-the-ride-my-2018-triumph-t100-and-the-roads-of-mono THE THRILL OF THE RIDE: MY 2018 TRIUMPH T100 AND THE ROADS OF MONO

By George Sully

Every motorcyclist dreams of that perfect ride, the kind where the machine, the road, and the rider become a single entity, moving through the world with fluid grace and power. My custom 2018 Tri... ]]> George_Sully TESSÉ WATCHES UNVEILS THE CRIMSON DRIVE: A BOLD NEW ADDITION TO THE MICHEL GMT LINE https://watchdna.com/blogs/watchmaking/tesse-watches-unveils-the-crimson-drive-a-bold-new-addition-to-the-michel-gmt-line https://watchdna.com/blogs/watchmaking/tesse-watches-unveils-the-crimson-drive-a-bold-new-addition-to-the-michel-gmt-line TESSÉ WATCHES UNVEILS THE CRIMSON DRIVE: A BOLD NEW ADDITION TO THE MICHEL GMT LINE

Toronto, Canada – Sept 1st, 2025 – TESSE Thomas_Brissiaud VULCAIN AT WINDUP CHICAGO: THE WATCH FOR PRESIDENTS https://watchdna.com/blogs/watch-enthusiast/vulcain-at-windup-chicago-the-watch-for-presidents-1 https://watchdna.com/blogs/watch-enthusiast/vulcain-at-windup-chicago-the-watch-for-presidents-1 VULCAIN AT WINDUP CHICAGO: THE WATCH FOR PRESIDENTS

Some watch brands don’t need to shout — their legacy does the talking. At this year’s Cagdas vulcain Windup NEW ORIS SUMMER WATCHES | INTERVIEW WITH VJ GERONIMO https://watchdna.com/blogs/watch-enthusiast/new-oris-summer-interview-with-vj-geronimo https://watchdna.com/blogs/watch-enthusiast/new-oris-summer-interview-with-vj-geronimo NEW ORIS SUMMER WATCHES | INTERVIEW WITH VJ GERONIMO

The Windup Watch Fair Cagdas Oris Windup BREITLING BECOMES THE NFL’S OFFICIAL TIMEPIECE PARTNER — AND LAUNCHES TWO TEAM-EDITION COLLECTIONS https://watchdna.com/blogs/press/breitling-becomes-the-nfl-s-official-timepiece-partner-and-launches-two-team-edition-collections https://watchdna.com/blogs/press/breitling-becomes-the-nfl-s-official-timepiece-partner-and-launches-two-team-edition-collections BREITLING BECOMES THE NFL’S OFFICIAL TIMEPIECE PARTNER — AND LAUNCHES TWO TEAM-EDITION COLLECTIONS

Multi-year, first-of-its-kind partnership pairs Swiss watchmaking with America’s game. Fans can now rep all 32 teams on the wrist with a new Chronomat GMT 40 and an ultralight Endurance Pro.

Christopher_Ward Timepiece-show RADO DIASTAR ORIGINAL X TEJ CHAUHAN SPECIAL EDITION: A BOLD RE-CREATION OF A 1962 ICON https://watchdna.com/blogs/watch-enthusiast/radoxtejchauhan https://watchdna.com/blogs/watch-enthusiast/radoxtejchauhan RADO DIASTAR ORIGINAL X TEJ CHAUHAN SPECIAL EDITION: A BOLD RE-CREATION OF A 1962 ICON

The Rado DiaStar Original X Tej Chauhan Special Edition isn’t your typical watch—it’s a bold, retro-futuristic statement born from a creative collaboration with award-winning industrial designer Tej Chauhan. With its gold-toned Ceramos case, matte black concave dial, and playful bursts of color—including a cyan highlight from 9 to 12 and a rainbow weekday wheel—this watch tells more than time; it tells a story. Powered by Rado’s R764 automatic movement with 80-hour power reserve and Nivachron™ balance spring, it’s as technically impressive as it is visually striking. Finished with a grey rubber strap and thoughtful engravings, this compact 38mm timepiece is a tribute to Rado’s material mastery and Chauhan’s emotive design language—redefining what a watch collaboration can be.

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Cagdas Rado
NORMALZEIT: THE RETURN OF VIENNA’S MOST ICONIC CLOCK, NOW ON YOUR WRIST https://watchdna.com/blogs/press/normalzeit-the-return-of-vienna-s-most-iconic-clock-now-on-your-wrist https://watchdna.com/blogs/press/normalzeit-the-return-of-vienna-s-most-iconic-clock-now-on-your-wrist NORMALZEIT: THE RETURN OF VIENNA’S MOST ICONIC CLOCK, NOW ON YOUR WRIST

In an era where time moves faster than ever, some timepieces slow us down—inviting us to pause, r... ]]> Normalzeit Thomas_J_Sandrin SIDNEY CROSBY & NORQAIN: A SYMPHONY OF PRECISION, PASSION, AND TIMELESS EXCELLENCE https://watchdna.com/blogs/press/sidney-crosby-norqain https://watchdna.com/blogs/press/sidney-crosby-norqain SIDNEY CROSBY & NORQAIN: A SYMPHONY OF PRECISION, PASSION, AND TIMELESS EXCELLENCE

“Success comes from relentless drive and a love for the game.” – Sidney Crosby

When greatness meets craftsmanship, the result is nothing short of extraordinary. For NHL legend Sidney Crosby, whose career has been defined by an u... ]]> Norqain U-BOAT CELEBRATES 25 YEARS OF BOLD HOROLOGY AT WATCHES & WONDERS 2025 https://watchdna.com/blogs/press/u-boat-celebrates-25-years-of-bold-horology https://watchdna.com/blogs/press/u-boat-celebrates-25-years-of-bold-horology U-BOAT CELEBRATES 25 YEARS OF BOLD HOROLOGY AT WATCHES & WONDERS 2025

In 2025, U-BOAT marks its 25th anniversary with a quartet of timepieces that encapsulate its rebellious spirit and Tusc... ]]> uboat Watchesandwonders RADO 2025: THE ICON RETURNS AND NEW LEGENDS ARE BORN https://watchdna.com/blogs/press/rado-2025-the-icon-returns https://watchdna.com/blogs/press/rado-2025-the-icon-returns RADO 2025: THE ICON RETURNS AND NEW LEGENDS ARE BORN

Rado 2025: A Horological Triumph Where Heritage Meets Avant-Garde Mastery

For devotees of precision and design, Rado SwatchGroup THE JOURNEY OF A WATCH COLLECTOR: SERDAR OAL’S PATH TO HOROBOX https://watchdna.com/blogs/watch-enthusiast/thejourneyofawatchcollector https://watchdna.com/blogs/watch-enthusiast/thejourneyofawatchcollector THE JOURNEY OF A WATCH COLLECTOR: SERDAR OAL’S PATH TO HOROBOX

In the ever-evolving world of horology, few individuals embody passion and innovation quite like Serdar Oal, the founder of Horobox. What began as a personal fascination ignited by a single mechanical watch purchase in Italy transformed into one of the world’s most respected digital platforms for watch enthusiasts. Through Horobox, Serdar created more than just a website—he built a global community driven by curiosity, storytelling, and a deep appreciation for craftsmanship. By embracing digital evolution and championing the artistry behind every timepiece, Serdar has not only shaped watch journalism but also inspired a new generation of collectors to look beyond the dial and discover the stories within.

]]> Cagdas PROUD MEDIA PARTNER OF THE TIMEPIECES SHOW VANCOUVER | APRIL 25–27, 2025 https://watchdna.com/blogs/ecosystem/proud-media-partner-of-the-timepieces-show-vancouver-april-25-27-2025 https://watchdna.com/blogs/ecosystem/proud-media-partner-of-the-timepieces-show-vancouver-april-25-27-2025 PROUD MEDIA PARTNER OF THE TIMEPIECES SHOW VANCOUVER | APRIL 25–27, 2025

At WatchDNA, we’re more than a platform—we’re a growing community where time connects us all. That’s why we’re incredibly proud to announce "once again" our media partnership with the 5280Watch_Company Ares ARKEN Baltic BEAUBLEU Beaucroft Briston CAMP CANOPY Christopher_Ward CIMIER Elliot Brown Farer Fears Ferro-Company FORMEX FORTIS Geo Hanhart Isotope Jack_Mason JACQUESBIANCHI JOSECERMENO Laco MAKOTO Marathon March_Lab NIVADAGRENCHEN NOCTUA PAULIN ROSENBUSCH RZE SERICA SPACEONE STRAUM Studio_Underdog SUNREX TESSE Timepiece-show TYPSIM VAER Venezianico Visitor_Watch Whitby Wilk_Watchworks Yema Zenea WATCHES & WONDERS 2025: THE ULTIMATE FAN'S GUIDE TO HOROLOGICAL FIREWORKS https://watchdna.com/blogs/press/watches-wonders-2025-the-ultimate-fans-guide https://watchdna.com/blogs/press/watches-wonders-2025-the-ultimate-fans-guide WATCHES & WONDERS 2025: THE ULTIMATE FAN'S GUIDE TO HOROLOGICAL FIREWORKS

 

The 2025 Watches & Wonders wasn’t just a trade show—it was our Supe... ]]> a-lange-shone Bulgari Cartier GERALD_CHARLES Grand_Seiko Hublot LVMH Oris Rolex RolexSA SeikoCorp TAG-Heuer Tudor Vacheron_Constantin Watchesandwonders Zenith

The stage is set for the 25th edition of the Grand Prix d’Horlogerie de Genève (GPHG). The Angelus ARMINSTROM arnoldandson Atelier_Wen Audemars_Piguet awardGrandPrixDehologerie Breguet Bulgari Chopard Christopher_Ward CZAPEK Dior Gerald_Genta GPHG Grand_Seiko Gucci Hermes jacobco Jacob_Co LAURENT_FERRIER Louis_vuitton moser&cie Nomos PARMIGIANI_FLEURIER Piaget RESSENCE Tiffany van-cleef-arpels Zenith A NEW ERA FOR HAUTE HORLOGERIE IN THE U.S.: COUTURE & TIME TO WATCHES JOIN FORCES https://watchdna.com/blogs/press/a-new-era-for-haute-horlogerie-in-the-u-s-couture-amp-time-to-watches-join-forces https://watchdna.com/blogs/press/a-new-era-for-haute-horlogerie-in-the-u-s-couture-amp-time-to-watches-join-forces A NEW ERA FOR HAUTE HORLOGERIE IN THE U.S.: COUTURE & TIME TO WATCHES JOIN FORCES

In a move set to redefine the landscape of luxury timepiece events in North America, COUTURE and Couture Thomas_J_Sandrin Time_To_Watches THE HEARTBEAT OF TORONTO: WHEN FOREVER LASTED EIGHTEEN INNINGS https://watchdna.com/blogs/watch-enthusiast/bluejays2025 https://watchdna.com/blogs/watch-enthusiast/bluejays2025 THE HEARTBEAT OF TORONTO: WHEN FOREVER LASTED EIGHTEEN INNINGS

It was the kind of night that turns ordinary fans into insomniacs.

 

Game 3 of the 2025 World Series, in Los Angeles, between the L.A. Dodgers and the Toronto Blue Jays. Eighteen full innings of baseball - tied for the longest in World Series history.... ]]> invicta Spiro Thomas_J_Sandrin timex THE TOP 10 WRISTWATCH CAMPAIGNS OF ALL TIME https://watchdna.com/blogs/experts_story/the-top-10-wristwatch-campaigns-of-all-time https://watchdna.com/blogs/experts_story/the-top-10-wristwatch-campaigns-of-all-time THE TOP 10 WRISTWATCH CAMPAIGNS OF ALL TIME

By Spiro Mandylor