Multi-year, first-of-its-kind partnership pairs Swiss watchmaking with America’s game. Fans can now rep all 32 teams on the wrist with a new Chronomat GMT 40 and an ultralight Endurance Pro.

Christopher_Ward Timepiece-show https://watchdna.com/blogs/watch-enthusiast/radoxtejchauhan https://watchdna.com/blogs/watch-enthusiast/radoxtejchauhan

The Rado DiaStar Original X Tej Chauhan Special Edition isn’t your typical watch—it’s a bold, retro-futuristic statement born from a creative collaboration with award-winning industrial designer Tej Chauhan. With its gold-toned Ceramos case, matte black concave dial, and playful bursts of color—including a cyan highlight from 9 to 12 and a rainbow weekday wheel—this watch tells more than time; it tells a story. Powered by Rado’s R764 automatic movement with 80-hour power reserve and Nivachron™ balance spring, it’s as technically impressive as it is visually striking. Finished with a grey rubber strap and thoughtful engravings, this compact 38mm timepiece is a tribute to Rado’s material mastery and Chauhan’s emotive design language—redefining what a watch collaboration can be.

Every motorcyclist dreams of that perfect ride, the kind where the machine, the road, and the rider become a single entity, moving through the world with fluid grace and power. My custom 2018 Triumph T100 is more than just a mode of transportation; it's an extension of myself, a key to unlocki... ]]> George_Sully https://watchdna.com/blogs/press/normalzeit-the-return-of-vienna-s-most-iconic-clock-now-on-your-wrist https://watchdna.com/blogs/press/normalzeit-the-return-of-vienna-s-most-iconic-clock-now-on-your-wrist

In an era where time moves faster than ever, some timepieces slow us down—inviting us to pause, r... ]]> Normalzeit Thomas_J_Sandrin https://watchdna.com/blogs/experts_story/sarin-bachmann-jck-luxury-defining-excellence-in-the-jewelry-industry https://watchdna.com/blogs/experts_story/sarin-bachmann-jck-luxury-defining-excellence-in-the-jewelry-industry

In the ever-evolving world of horology, few individuals embody passion and innovation quite like Serdar Oal, the founder of Horobox. What began as a personal fascination ignited by a single mechanical watch purchase in Italy transformed into one of the world’s most respected digital platforms for watch enthusiasts. Through Horobox, Serdar created more than just a website—he built a global community driven by curiosity, storytelling, and a deep appreciation for craftsmanship. By embracing digital evolution and championing the artistry behind every timepiece, Serdar has not only shaped watch journalism but also inspired a new generation of collectors to look beyond the dial and discover the stories within.