WatchDNA | Watch Dealer Network & All things watches

Educate

Entertain

Connect

FROM COLLECTORS TO CURIOUS MINDS, WE'RE BUILDING A GLOBAL COMMUNITY OF WATCH LOVERS.
DISCOVER TRUSTED BRANDS, AUTHORIZED DEALERS, AND THE STORIES BEHIND EVERY TICK.

BUYER'S GUIDE Authorized Dealers Locator
18 shield check

WE AIM TO BECOME YOUR TRUSTED DIRECTORY FOR ALL THINGS WATCHES

1315

Authorized Dealers

in our store locator

678

Brands

in our directory

Brands

Brands

Explore watch brands from around the world.

Discover

GROUPS

GROUPS

This page is dedicated to helping you better understand watch groups and their role in shaping the industry.

Discover

BUYER'S GUIDE

BUYER'S GUIDE

DISCOVER YOUR NEXT TIMEPIECES WITH CONFIDENCES

Explore collections and compare models in one place—no transactions, just discovery.

Compare

Watchmaking 101

Watchmaking 101

Our goal is to create a platform where everyone who wants to learn about timepieces feels welcome

Learn

The World of Watches

The World of Watches

We created this section to make exploring the universe of watches simple, intuitive, and engaging.

Learn
Chronos Plus Οκτώβριος 2026

Chronos Plus Οκτώβριος 2026

Chronos Plus Οκτώβριος 2026: Ένα τεύχος που τολμά.   Στο Chronos Plus Οκτωβρίου 2026 γιορτάζουμε τα εκατό χρόνια της Tudor και κάνουμε ελεύθερη κατάδυση πλ…

Read more →
Chronos Plus10 hours ago

BLANCPAINPaudex/Le Brassus, Switzerland, since 1735
BLANCPAIN OFFICIAL

Loading videos...

0/0
FOUNDED
1735
HEADQUARTERS
Paudex/Le Brassus, Switzerland

“INNOVATION IS OUR TRADITION” Marc A. Hayek – CEO Blancpain Blancpain is the oldest watch company in the world, having been founded in 1735. After all these years, the Maison is still as dedicated to innovation as it was when it was first established, and it continues to push the boundaries of what a watch...

Discover BlancpainFind Your Authorized Dealer

FEATURED ARTICLE

THE BLANCPAIN LADY B: AN ICON RESURFACES EXPERTS STORY · OCT 2026 THE BLANCPAIN LADY B: AN ICON RESURFACESBlancpain brings a remarkable chapter of its history back to life with the Lady B, a modern interpretation of the 1956 Ladybird Bullet. Inspired...
See all articles

DISCOVER THE BRAND COLLECTIONS

EXPLORE BLANCPAIN

EXPLORE ALL BRANDS COLLECTION

TIMEPIECES

ACCESSORIES

WE ARE NOT AN E-COMMERCE SITE.
We do not sell watches, and we do not receive any commissions for connecting you with brands and their Authorized Dealers.
Instead, we are building a comprehensive database allowing readers to compare collections, explore free listings, and access trusted content, all in one place.
Our mission is to become the go-to directory for All Things Watches.

Watch DNA Watch DNA

Watch DNA WatchDNA partners with non-profits to turn every action into a positive impact—supporting a mission of giving and making a real difference together.


TIME IS NOW!
CREATE A WORLD FULL OF GIVING WITH US

Join us to be part of the Global Community that support the Sustainable Development Goals (SDGs) set by the United Nations.

TOTAL GIVING IMPACTS:

Shows Covered

The fairs and exhibitions where WatchDNA reports from the floor.

Watches & WondersGeneva5 – 11 April 2027Read our coverage Time to WatchesGeneva · Las Vegas5 – 10 Apr · 2 – 6 Jun 2027Read our coverage Basilia Jewellery & Watch FairGeneva8 – 11 April 2027Read our coverage HKTDC Watch & Clock FairHong Kong1 – 5 September 2026Read our coverage Timepiece ShowToronto26 – 27 September 2026Read our coverage Windup Watch FairNew York16 – 18 October 2026Read our coverage
Discover our global show calendar

WatchDNA is a technology-driven communication platform connecting brands, authorized retailers, media, and collectors through multilingual editorial content, intelligent discovery tools, verified retailer matching, and AI-enhanced user experiences. By making the global watch ecosystem easier to explore and understand, WatchDNA transforms how people engage with watchmaking.

"Your quest for the perfect timepiece is a journey we're excited to be a part of."

Our Partners

Explore the organisations we work alongside.

Swiss Independent Watchmakers Pavilion + Horopedia + World Watch Day
Discover our partners