CONNECTING A NETWORK OF JEWELLERS WITH WATCH ENTHUSIASTS, we aim to build a vibrant community where people can discover new brands and meet jewellers passionate about timepieces and their customers' stories. All the watches and accessories featured on our site are directly showcased at our partner stores, providing you with the option to purchase or try them in person or online directly from these stores.
For added convenience, we also offer the service of transferring pre-selected items to the WatchDNA jeweller closest to you.

OUR COMMITMENT EXTENDS TO WORKING WITH LOCAL BUSINESSES AND RENOWNED MANUFACTURERS, ENSURING AUTHENTICITY.

In addition, we take pride in making a positive impact on society, which is why we have partnered with exceptional nonprofits, and continually looking for additional local organizations to support.


Get involved, discover the ideal timepiece or accessory, and help shape the world for future generations.

TIME IS NOW! CREATE A WORLD FULL OF GIVING WITH US.

At WatchDNA, we recognize the value of well-informed decisions, especially when it comes to purchasing luxury timepieces.
While our network of jewellers doesn't feature every brand out there, we strongly advocate for exploration and education on the wide array of prestigious brands the market has to offer.
Discover your perfect match by delving into the diverse world of watchmaking with us.

Should you find yourself searching for a brand or model not showcased on our site, we warmly invite you to reach out to us. We're committed to doing everything in our power to link you with our closest jeweller partner or directly with the brand.

Your quest for the perfect timepiece is a journey we're excited to be a part of.

FEATURED PRODUCTS

Our mission is to create a platform where watch enthusiasts can connect, learn, and make informed purchasing decisions while supporting independent, family-owned authorized retailers passionate about watchmaking and their customer’s journey. We also understand the importance of giving back to the world. WatchDNA has committed to partnering with amazing non-profit organizations to support its mission of creating a world full of giving. Together, we could make a significant difference in the world and be part of the solution. For every transaction you make, something amazing happens in the world.

TIME IS NOW! CREATE A WORLD FULL OF GIVING WITH US

Join us to be part of the Global Community that support the Sustainable Development Goals (SDGs) set by the United Nations.

TOTAL GIVING IMPACTS: