S. Coifman is a heritage-luxury niche watch brand specializing in Swiss-crafted timepieces with a strong emphasis on artisanal workmanship and classical design. Known for its origin in a small music-box workshop in Chiasso, Switzerland, where founder Simon Coifman perfected his first 17-jewel gold-plated watch movement in 1906. The brand combines rich historical roots and fine mechanical tradition with accessible luxury pricing (after its modern revival) and hand-assembly of its watches.

Its design philosophy centres on “craftsman watch” ideals — refined, detailed finishings, complications for the enthusiast (e.g., tourbillons and chronographs in its early years) and classic styling for discerning wearers. The key product lines include dress and sport-elegant models that appeal to both collectors looking for Swiss heritage and buyers seeking handcrafted quality at a more attainable price. The target audience is the watch lover or collector who values Swiss horological history and craftsmanship, but may not be willing to pay the very high premiums of ultra-luxury brands. S. Coifman’s unique selling points are its genuine Swiss origins (Chiasso workshop), its revival under modern management (acquired by the Invicta Watch Group in 2004) and its positioning as a “hand-built” timepiece made for the connoisseur.