Guess
Introduced in 1983, GUESS Watches has established itself as a leader in fashion watches, offering the ultimate wrist accessory with trendy and versatile styling. The brand stays relevant to today’s trends through constant innovation and cutting-edge designs. For women, the styles range from trendy-casual to sophisticated-chic, while the men’s collection showcases the best in masculine design, materials, and technology. Reflecting the GUESS image, the GUESS Watches consumer is young, stylish, and adventurous. These striking timepieces embody beauty and boldness, making them essential accessories for global trendsetters.
1984
The first GUESS watch collection is launched, adding to the brand’s portfolio and expanding its fashion accessories line.
1985
GUESS releases a series of iconic black-and-white advertisements featuring celebrities and models, boosting its brand recognition.
1991
GUESS watches are featured in the brand’s famous “Guess Girl” campaigns, further cementing their place in the fashion watch market.
2001
The brand celebrates its 20th anniversary and continues to innovate with new designs and collections.
2011
GUESS marks its 30th anniversary with special edition watches and a renewed focus on blending fashion with timekeeping technology.
2016
GUESS introduces smartwatches, integrating technology with their signature style.
2021
GUESS celebrates its 40th anniversary with a series of commemorative events and limited-edition products, including watches.
2023
GUESS continues to be a significant player in the fashion watch market, known for its trendy and stylish designs.