Point Tec
Point Tec, this German company has successfully revived several historic German watch brands, focusing on maintaining their heritage while producing mechanical and quartz watches at accessible price points. Point Tec specializes in designing, developing, and distributing watches that blend traditional German watchmaking values with modern production techniques.
Brands summary:
Point Tec’s portfolio features several distinct brands that celebrate different aspects of German history and design:
Zeppelin, launched in 2002, is inspired by the elegance and innovation of early 20th-century airships. The collection combines vintage aesthetics with modern reliability, paying tribute to Germany’s aviation heritage.
Iron Annie continues the story of aviation, named after the legendary JU-52 aircraft. Its timepieces feature industrial-style elements like riveted dials and cockpit-inspired layouts, offering a bold, utilitarian look.
Bauhaus embraces the minimalist design principles of the famous German art and design school. These watches are characterized by clean lines, balanced typography, and functional simplicity, echoing the Bauhaus movement’s “form follows function” philosophy.
Ruhla, a historic name in German watchmaking, reflects the working-class heritage of East German timepieces. With roots in the original Ruhla watch factory, these watches carry a retro charm and utilitarian appeal while being updated for modern reliability.
Together, these brands reflect Point Tec’s dedication to German craftsmanship, historical authenticity, and accessible innovation.
