Privacy Policy

Effective Date: July 6, 2026

1. Statement

WatchDNA is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you use any WatchDNA platform, including our website, iOS application, Android application, and any other digital services operated by WatchDNA, collectively referred to as the "Services."

By accessing or using any of our Services, you acknowledge that you have read and agree to this Privacy Policy.

WatchDNA is an informational, editorial, and community platform. We do not sell watches or other products directly through our Services. As a result, we do not collect or process payment information such as credit card numbers, banking information, billing details, or shipping information.

2. Definitions

"Personal Information" means information relating to an identifiable individual as defined under applicable privacy legislation.

"Privacy Laws" means all applicable privacy and data protection legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), the Act Respecting the Protection of Personal Information in the Private Sector (Quebec), and any other applicable privacy legislation.

"Privacy Policy" means this Privacy Policy governing the collection, use, disclosure, storage, and protection of Personal Information.

3. Scope

This Privacy Policy applies to all WatchDNA Services, including our website, mobile applications, and future digital platforms operated by WatchDNA.

4. Personal Information We Collect

We only collect the information necessary to provide, operate, and improve our Services. Depending on how you use WatchDNA, we may collect the following information:

4.1 Newsletter Subscription

If you subscribe to our newsletter, we may collect:

• Your name;
• Your email address;
• Your country, city, or general location.

This information is used to send WatchDNA news, updates, editorials, interviews, announcements, and related communications. You may unsubscribe at any time.

4.2 Virtual Reality and Watch Try-On Features

If you choose to use our Virtual Reality, Augmented Reality, or digital watch try-on features, we may collect images that you voluntarily upload or capture through the Services.

This may include:

• Photographs or images of your wrist;
• Camera images required to place watches virtually on your wrist;
• Images generated or processed through the Virtual Reality feature.

These images are used only to provide the requested virtual try-on experience and improve the functionality of this feature. Unless explicitly stated otherwise, uploaded images are not sold or shared with third parties for marketing purposes.

4.3 Technical Information

Like most websites and mobile applications, we may automatically collect limited technical information, including:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Language settings;
• Date and time of access;
• Pages visited;
• App usage statistics;
• Crash reports and diagnostics;
• Cookies and similar technologies, where applicable.

This information helps us improve the performance, stability, security, and user experience of our Services.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies. A cookie is a small file stored on your device that helps us recognize your browser and improve your experience.

Cookies may be used to:

• Remember your preferences;
• Improve website performance;
• Analyze website traffic;
• Understand how visitors use WatchDNA;
• Improve the overall user experience.

You may disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

6. How We Use Your Information

We use your Personal Information only for purposes such as:

• Providing and maintaining our Services;
• Sending newsletters and editorial updates, only if you subscribe;
• Responding to questions, comments, or support requests;
• Operating our Virtual Reality and watch try-on features;
• Improving our website and mobile applications;
• Monitoring platform performance and security;
• Preventing fraud, misuse, or unauthorized activity;
• Complying with legal obligations.

Because WatchDNA does not sell products directly, we do not use your information to process payments, fulfill product orders, manage shipping, or handle product returns.

7. Data Storage and Security

We take reasonable administrative, organizational, and technical measures to safeguard your Personal Information.

Your information is stored using secure systems and is only accessible by authorized personnel who require access to operate the Services.

While we take appropriate precautions, no method of transmitting information over the Internet or storing electronic information is completely secure. Accordingly, we cannot guarantee absolute security.

8. Sharing Your Information

WatchDNA does not sell your Personal Information.

We do not rent, trade, or sell user data to third parties.

We may share limited information only when necessary:

• With trusted service providers who help operate our Services, such as email newsletter providers, analytics providers, cloud hosting providers, or technical service providers;
• To comply with applicable laws, regulations, or legal requests;
• To protect the rights, safety, and security of WatchDNA, our users, or the public.

Any service providers are required to protect your information and use it only for the services they perform on our behalf.

9. Data Retention

We retain Personal Information only for as long as necessary to:

• Provide the Services;
• Maintain newsletter subscriptions;
• Respond to support requests;
• Operate Virtual Reality and watch try-on features;
• Comply with legal obligations.

Images uploaded for Virtual Reality features may be retained only as necessary to provide or improve the functionality of the feature, unless otherwise required by law.

When information is no longer required, it is securely deleted, erased, or anonymized.

10. Your Rights

Subject to applicable privacy laws, you may request to:

• Access your Personal Information;
• Correct inaccurate information;
• Delete your Personal Information;
• Withdraw consent where applicable;
• Unsubscribe from our newsletter at any time.

When contacting us, we may request information to verify your identity and ensure that we handle your request correctly.

11. Failure to Provide Information

Because WatchDNA collects limited Personal Information, you can access much of our content without providing personal details.

However, if you choose not to provide certain information, we may not be able to provide specific features, such as newsletter subscriptions or Virtual Reality watch try-on functionality.

12. Children's Privacy

WatchDNA is not intended for children under the age required by applicable law without parental consent.

We do not knowingly collect Personal Information from children. If we become aware that we have collected Personal Information from a child without appropriate consent, we will take reasonable steps to delete it.

13. International Users

WatchDNA is available globally. By using our Services, you understand that your information may be processed or stored in countries where WatchDNA or its service providers operate, subject to applicable privacy laws and appropriate safeguards.

14. Transparency

We are committed to being transparent about the Personal Information we collect, use, store, and protect. You may contact us at any time with questions regarding this Privacy Policy.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will always include the latest effective date. Continued use of our Services after changes become effective constitutes acceptance of the revised Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

WatchDNA
Email: info@watchdna.com
Website: https://watchdna.com