Our Partners
WatchDNA works alongside the organisations that keep independent watchmaking visible and its knowledge in the open. These are the partners we share that mission with — each one with its own story documented here, and its own doors to walk through.
Association · Geneva, Switzerland
Swiss Independent Watchmakers Pavilion
Founded in 2012 and based in Geneva, SIWP exists to put independent Swiss Maisons on the global stage. Rather than answering to a group, its twenty-five member brands keep their own identity and creative DNA, and the pavilion gives them curated exhibitions in Geneva, Hong Kong, Moscow and Mexico City where collectors and professionals meet the watchmakers themselves.
Foundation · Geneva, Switzerland
Horopedia
Horopedia is a free, independent online video encyclopaedia devoted to the art, science and culture of watchmaking, governed by the Horopedia Foundation, a Swiss public-interest non-profit. It has produced more than a hundred multilingual documentary films on museums, schools, tools and mechanical principles, and maintains close to a thousand glossary pages in French, English and German.
Association · Geneva, Switzerland
World Watch Day
World Watch Day is a Swiss association that turns 10 October into a global celebration of watchmaking culture. Rather than a fair or a trade event, it is an open invitation — local gatherings, online events and shared stories — that brought together more than six million people in its first edition. Its second edition falls on 10 October 2026.
This directory grows as our collaborations do. If your organisation supports the watchmaking community and you would like to be featured here, get in touch.