GEOVANI is a Swiss luxury watch brand created in 2003 as the high-end line of the Riba Watch Group. Based in La Chaux-de-Fonds — in the canton of Neuchâtel, at the heart of the Swiss Jura watchmaking valley — the brand was born from the growing success and demand for RIBAWATCH models, positioning itself as the group's premium offering with a focus on luxury, exclusivity, and timeless design.

The GEOVANI collection emphasizes refined finishes, high-quality jewels set inside and outside the dial, and Swiss-made craftsmanship with water resistance up to 5 ATM. Initially presented across several diamond-set ranges primarily for women, the brand was built with the ambition of earning recognition among established luxury watch manufacturers.

At its core, GEOVANI is driven by three values: trust in the expertise of its atelier professionals, diversity through varied annual collections of quality timepieces, and the passion of a team deeply committed to their craft — a passion they aim to share through every creation.