Attention, hockey and fine watchmaking enthusiasts! We have news that combines adrenaline of the ice with Swiss precision.
NORQAIN, the independent, family-owned brand that has been making waves in the watch world, has just sealed a multi-year international alliance with the National Hockey League (NHL) that is sure to be the talk of the town. Starting January 1, 2026, NORQAIN will be the OFFICIAL LUXURY SPORT WATCH of the NHL, becoming the first watch brand to earn this designation!
A Connection That Comes from the Bench (and the Rink)
For NORQAIN, hockey isn't just a sport; it's part of their DNA. The connection is deep and has a name: Mark Streit.
This NORQAIN co-founder and Stanley Cup winner is a hockey legend and has been key to the company's vision since 2018. This partnership is not just a marketing play; it's a genuine commitment to the spirit of the sport.
The Announcement on the Global Stage
The timing? Impeccable. The announcement is made just as the 2025 NHL Global Series takes over the capital of Sweden. Stockholm will be the stage where, on Friday, November 14, and Sunday, November 16, we will see a clash of titans—and of NORQAIN's commercial partners:
- The Pittsburgh Penguins, led by Captain Sidney Crosby (NORQAIN partner).
- The Nashville Predators, captained by Roman Josi (also a NORQAIN partner).
It seems NORQAIN is destined to be on the wrists of the greats!
What Does This Mean For You?
This alliance is more than just a handshake. It means NORQAIN now has full international licensing rights in the U.S., Canada, and Europe. This opens the door to:
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Incredible watches featuring the logos and branding of the NHL and its 32 teams.
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Presence at events, advertising, and—who knows—perhaps some exclusive surprises for fans!
