Tissot stands as a titan in the realm of watchmaking, boasting a heritage that stretches back to 1853 when it was founded in Le Locle, Switzerland, by Charles-Félicien Tissot and his son, Charles-Émile Tissot. Renowned for its pioneering spirit and innovation, Tissot has been at the forefront of many breakthroughs in the watch industry, including the creation of the first mass-produced pocket watch and the first watch with two time zones in the late 19th and early 20th centuries. As part of the Swatch Group since 1983, Tissot has continued to expand its reputation for quality craftsmanship at accessible prices, embracing modern technologies and materials. Its landmark introductions include the T-Touch, the first tactile watch, underscoring Tissot's commitment to innovation. Today, Tissot's legacy is evident in its diverse range of timepieces, from elegant traditional watches to high-tech sports models, making it a brand celebrated worldwide for its precision, reliability, and distinction.
Tissot
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1853
Tissot was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son Charles-Émile Tissot.
1910
Tissot gains reputation for pocket and pendant watches, and begins producing women's wristwatches with gold and diamonds.
1929
Tissot merges with Omega to form SSIH, a major milestone in Swiss watchmaking.
1930
Tissot introduces the first anti-magnetic watch.
1953
Tissot launches the Navigator, the first watch with 24 time zones, for its 100th anniversary.
1971
Tissot releases the Astrolon (IDEA 2001), the world’s first plastic mechanical watch.
1980
Tissot becomes Official Timekeeper of the Tour de France from 1988 to 1992.
1983
SSIH merges with ASUAG to form the Swatch Group, including Tissot.
1990
Tissot introduces the T-Touch, with a touch-sensitive crystal for controlling functions.
2000
Tissot innovates with solar-powered and high-tech material watches, and expands its role in sports timekeeping.
2008
Tissot begins partnership with FIBA as official timekeeper, later extended to 2027.
2015
Tissot partners with the NBA, its first major North American sports league collaboration.
2025
Tissot expands its global partnership with the NBA, WNBA, and NBA G League.
