Eduardo spent his career as a surgeon, and for most of those years he rarely wore a watch. It is one of the small ironies of his story that a man who now spends most of his time thinking about horology went decades without a timepiece on his wrist. Precision was his profession. Time was something he managed, not something he collected.

That changed at fifty, after he retired from medicine. Walking the streets of Paris with his friend Marcos, he was introduced to the FP Journe boutique. He describes it as love at first sight. But the moment that truly set the hook was what happened next: the boutique had nothing to sell him. Journe makes roughly a thousand watches a year, and demand outstrips supply many times over. Eduardo went home empty handed and did what a lifetime of medicine had trained him to do. He studied.

That study became an obsession, and the obsession became a second career. Today Eduardo is deeply embedded in the world of independent watchmaking, both as a serious collector and as the voice behind @twofortime, his Instagram platform dedicated to the craft. He has stood in Philippe Dufour's atelier in Le Sentier, toured the MB&F MAD House in Geneva, visited Akrivia, and sat down with watchmakers like Hervé Schlüchter at Villa Renfer, whose work he has championed before most of the watch world knew the name. His collecting philosophy reflects those relationships. He gravitates toward independent watchmakers with real craft, real provenance, and a real story to tell, and he has little patience for the allocation games that dominate the mainstream side of the industry.

Ask him what matters most in a watch and he will tell you it is not scarcity or even craftsmanship alone. It is the story. Who made it, why, and what it means to the person who wears it.

That belief is the seed of WatchVote.

The problem he kept running into

The more time Eduardo spent in the collecting world, the more he noticed a strange imbalance. The watch industry talks constantly. Brands publish, ambassadors post, press releases flow. Collectors, the people who actually buy the watches, wear them, and keep the culture alive, mostly just listen. Their opinions live in group chats, at club dinners, and in comment sections, scattered and easy for the industry to ignore.

Eduardo saw it firsthand. He ran informal polls in his collector groups, like one asking members to name their favorite living watchmaker, and watched how eagerly people participated when someone simply asked. The appetite for expression was there. What was missing was a place for it, a mechanism that could turn thousands of individual opinions into a signal the industry could not dismiss.

His mission with @twofortime had always been to give collectors a voice and the chance to craft their own narrative and history. WatchVote is that mission turned into infrastructure.

What WatchVote is

WatchVote is a community voting platform built by a collector, for collectors. At its heart is a simple ritual: a Watch of the Week, presented properly with context and explanation rather than a sterile photograph, and a straightforward vote. No noise, no gatekeeping, no brand thumb on the scale.

The simplicity is deliberate, but so is the rigor. Registration is designed to keep out bots and industry insiders, because the whole point is that the results reflect genuine collector sentiment. Safeguards ensure one vote per verified person, and Eduardo intends to publish the vote counting methodology openly, because a benchmark is only as good as its integrity.

The ambition goes well beyond weekly polls. Eduardo envisions WatchVote as the benchmark for collector sentiment, a standing answer to the question of what collectors actually think. In time that means special voting editions around major moments in the watch calendar, community conversations with watchmakers and industry figures, and eventually a Collectors' Choice Awards, where the honors are decided not by a jury or a marketing budget but by the collecting public itself.

Why it matters

There is a version of the watch world where taste flows in one direction, from brands down to buyers. Eduardo believes in a different version, one where the people who dedicate their time, passion, and resources to horology help shape its story. He has seen what independent watchmaking looks like when it is driven by conviction rather than committee, and he thinks collector culture deserves the same.

He is not trying to replace the industry's voice. He is trying to make sure there is a second voice in the room, organized, credible, and impossible to ignore. WatchVote exists so that the next chapter of watch collecting is written, at least in part, by the collectors themselves.

For a man who found watches late, Eduardo has wasted no time. First he built a collection. Then he built an audience. Now he is building something for everyone else.