CHRISTOPHER WARD AT WINDUP WATCH FAIR IN CHICAGO: A CONVERSATION ON INNOVATION, IDENTITY & WHAT'S NEXT

Something is energizing about the Windup Watch Fair, especially when it lands in a city like Chicago. From July 11–13, 2025, I had the chance to attend the event on behalf of WatchDNA, joining a passionate crowd of collectors, watch aficionados, and watchmakers. And while the fair was filled with standout moments, one of the most insightful was my interview with Mike Pearson, Brand Director of North America for Christopher Ward.

A Brand in Motion

Christopher Ward has always been a brand defined by smart disruption — delivering Swiss-made watches with a British design approach. It was, in fact, the first online-only luxury watch retailer, selling directly to consumers.

During our chat, Mike and I touched on two of the brand’s most talked-about recent releases: the C12 Loco, a new open dial, integrated bracelet sports watch, and the C60 Trident Reef, a dive watch that aligns craftsmanship with environmental responsibility. Rather than break them down here, I invite you to watch the full interview, where Mike shares the stories, inspiration, and philosophy behind these releases in his own words.

See You in Toronto

If you’re based in Canada and missed Windup Chicago, there’s another opportunity to connect. Christopher Ward will be exhibiting at the Toronto Timepiece Show from September 19–21, 2025, and I’ll be attending once again with WatchDNA. Expect great conversations, hands-on access to their latest novelties, and a deeper look at what’s ahead.

Windup Watch Fair reminded me why independent watchmaking remains such a vital part of the industry — it’s built on passion, creativity, and connection. And in the case of Christopher Ward, that story is just getting more compelling by the day.

Time is more than seconds ticking away. It is a catalyst for transformation. Stay tuned for more highlights from the Windup Watch Fair, coming soon to WatchDNA.

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