Bell & Ross expands its aviation-inspired collection with the new BR-03 Helipad, a limited edition timepiece that transforms the dial into the image of a helicopter hovering above a landing pad. Staying true to the brand's DNA, this model combines creative design, mechanical precision, and aviation-inspired engineering to offer a completely new way of displaying time.

Inspired by rescue helicopters

The BR-03 Helipad was born from a simple yet brilliant idea. The designers noticed that the continuous motion of the seconds hand closely resembles the spinning rotor blades of a helicopter. From this concept, Bell & Ross created a dial where the hour display represents the helipad, the minute hand forms the helicopter's fuselage, and the seconds hand becomes its rotating blades, creating a captivating visual effect.

Rugged design with an aviation spirit

The watch features the iconic 41 mm BR-03 case crafted from micro-blasted black ceramic, a lightweight and highly scratch-resistant material. Its anti-reflective sapphire crystal, 100-meter water resistance, and Super-LumiNova® X2 accents ensure excellent readability in virtually any environment.

A limited edition for collectors

Powered by the automatic BR-CAL.327 movement with a 54-hour power reserve, the BR-03 Helipad comes with two interchangeable straps: a bright yellow rubber strap inspired by air rescue operations and a black ultra-resistant synthetic fabric strap for a more tactical appearance. Production is limited to just 500 pieces, reinforcing its exclusive appeal.

The Bell & Ross BR-03 Helipad once again showcases the brand's ability to transform aviation instruments into exceptional timepieces. Combining technical innovation with a distinctive visual concept, this limited edition offers a unique way to celebrate the spirit of flight and adventure on the wrist.