MB&F is a Swiss high-end horological concept laboratory that specializes in designing and crafting small-series, avant-garde watches and mechanical art devices. Rather than following traditional watchmaking design norms, the brand’s philosophy is to fuse micro-engineering with artistic vision — producing timepieces that are more akin to three-dimensional kinetic art than conventional wristwatches.
Known for its bold, sculptural cases and technically complex movements, MB&F blends futuristic design elements (inspired by sci-fi, supercars, aviation, and architecture) with traditional Swiss watchmaking craftsmanship. Their creations appeal to collectors and connoisseurs who value originality, artistry, and mechanical innovation — essentially, watch lovers seeking wearable art rather than just time-telling instruments. MB&F’s niche lies in positioning itself not as a conventional watch brand, but as a creative “laboratory” for radical horological ideas, catering to an audience that appreciates exclusivity, engineering excellence and artistic boldness.
2005
Founding of MB&F (Maximilian Büsser & Friends) as the world’s first horological concept laboratory.
2007
Release of the first Horological Machine, HM1 — a sculptured 3-D case and engine that set the standard for future MB&F Machines.
2009
Introduction of HM3, reinforcing MB&F’s commitment to three-dimensional, unconventional watchmaking design.
2011
Launch of the Legacy Machine collection, starting with LM1 — a more classical aesthetic reinterpretation, expanding MB&F’s appeal.
2012
LM1 wins both the Public Prize and Best Men’s Watch Prize at the Grand Prix d’Horlogerie de Genève, gaining major critical acclaim.
2015
Launch of M.A.D.Editions, MB&F’s more accessible line aiming at a wider audience while preserving creative spirit.
2015
Celebration of MB&F’s 10th anniversary; over a decade of hyper-creativity and over 11 calibres formed the base of its Horological and Legacy Machines.
2016
LM Perpetual wins the Grand Prix d’Horlogerie de Genève Best Calendar Watch Prize — recognition for technical excellence and innovation.
2022
MB&F moves into the M.A.D.House — a century-old house transformed into a creative hub — marking a new chapter in its brand journey.
2025
20th Anniversary of MB&F, celebrating two decades since 2005 and more than 20 calibres developed over that period.
