Tissot
Tissot stands as a titan in the realm of watchmaking, boasting a heritage that stretches back to 1853 when it was founded in Le Locle, Switzerland, by Charles-Félicien Tissot and his son, Charles-Émile Tissot. Renowned for its pioneering spirit and innovation, Tissot has been at the forefront of many breakthroughs in the watch industry, including the creation of the first mass-produced pocket watch and the first watch with two time zones in the late 19th and early 20th centuries. As part of the Swatch Group since 1983, Tissot has continued to expand its reputation for quality craftsmanship at accessible prices, embracing modern technologies and materials. Its landmark introductions include the T-Touch, the first tactile watch, underscoring Tissot's commitment to innovation. Today, Tissot's legacy is evident in its diverse range of timepieces, from elegant traditional watches to high-tech sports models, making it a brand celebrated worldwide for its precision, reliability, and distinction.
1853
Tissot was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son Charles-Émile Tissot.
1910
Tissot gains reputation for producing high-quality pocket watches and pendant watches, including complicated models.Tissot begins to produce wristwatches, including some of the first women's wristwatches, often incorporating gold and diamonds.
1929
Tissot merges with Omega to form the SSIH (Société Suisse pour l'Industrie Horlogère), marking a significant step in Swiss watchmaking history.
1930
The introduction of the first anti-magnetic watch by Tissot.
1953
Tissot celebrates its 100th anniversary by launching the Tissot Navigator, the first watch with 24 time zones.
1971
Tissot releases the Astrolon, also known as the IDEA 2001, the world's first plastic mechanical watch.
1980'
Tissot began its official partnership with the Tour de France in the 1980s, specifically between 1988 and 1992, when it first took on the role of the Official Timekeeper of the event
1983
SSIH merges with ASUAG (Allgemeine Schweizerische Uhrenindustrie AG), leading to the formation of the Swatch Group, which Tissot is part of.
1990
The Tissot T-Touch is introduced, featuring a touch-sensitive crystal to control certain watch functions.
2000
Tissot continues to innovate with new technologies and materials, including solar-powered watches and watches using high-tech materials. Tissot also becomes a prominent sponsor in sports, including becoming the official timekeeper for various sports championships.
2008
Tissot began its partnership with the International Basketball Federation (FIBA) in 2008. This long-standing relationship was recently extended until 2027, highlighting the shared commitment between Tissot and FIBA towards performance, precision, and innovation
2015
Tissot began its partnership with the NBA, marking its first major partnership with a North American sports league in the company's 160-year history
2025
Tissot has not only renewed but also expanded its global multi-marketing partnership with the NBA, WNBA, and NBA G League
