EXPERTS STORY
STOPPAGE TIME: THE BEAUTIFUL GAME AND THE WATCH...
Football is a game measured in minutes, but remembered in moments. From vintage soccer timers created for referees to modern connected watches linked to goal-line technology, the relationship between football...
STOPPAGE TIME: THE BEAUTIFUL GAME AND THE WATCH...
Football is a game measured in minutes, but remembered in moments. From vintage soccer timers created for referees to modern connected watches linked to goal-line technology, the relationship between football...
POWERED BY A RARE MOVEMENT: PILO & CO MONTECRIS...
The Pilo & Co Montecristo Monopulsante stands out by pairing elegant design with the rare ETA 255.241 monopusher mechaquartz movement. Limited in production and built around a forgotten chapter of...
POWERED BY A RARE MOVEMENT: PILO & CO MONTECRIS...
The Pilo & Co Montecristo Monopulsante stands out by pairing elegant design with the rare ETA 255.241 monopusher mechaquartz movement. Limited in production and built around a forgotten chapter of...
SIX NEW MOVEMENTS INTRODUCED AT WATCHES AND WON...
Chronometry remains the ultimate frontier in watchmaking, with brands pushing for greater precision, slimmer calibers, longer power reserves, and new interpretations of classic complications. At Watches and Wonders 2026, six...
SIX NEW MOVEMENTS INTRODUCED AT WATCHES AND WON...
Chronometry remains the ultimate frontier in watchmaking, with brands pushing for greater precision, slimmer calibers, longer power reserves, and new interpretations of classic complications. At Watches and Wonders 2026, six...
THE ROYAL POP: WHY IT SCARES ME
The Royal Pop by Audemars Piguet and Swatch has become one of the most controversial watch launches in recent years. Between hype, resale frenzy, and chaotic scenes in stores around...
THE ROYAL POP: WHY IT SCARES ME
The Royal Pop by Audemars Piguet and Swatch has become one of the most controversial watch launches in recent years. Between hype, resale frenzy, and chaotic scenes in stores around...
DISCOVERING THE DNA BEHIND TIME TO WATCHES WITH...
During Geneva Watch Week, WatchDNA sat down with Christian Wipfli, Founder of Time to Watches, to explore the vision behind one of the industry’s fastest-growing independent watch events. From the...
DISCOVERING THE DNA BEHIND TIME TO WATCHES WITH...
During Geneva Watch Week, WatchDNA sat down with Christian Wipfli, Founder of Time to Watches, to explore the vision behind one of the industry’s fastest-growing independent watch events. From the...
PLASTIC, PRESTIGE AND PANIC: WHY WATCH COLLABOR...
A sharp look at how watch collaborations transformed modern collecting into full-blown hype culture. From the Omega × Swatch MoonSwatch to the Swatch × Audemars Piguet Royal Pop, luxury branding,...
PLASTIC, PRESTIGE AND PANIC: WHY WATCH COLLABOR...
A sharp look at how watch collaborations transformed modern collecting into full-blown hype culture. From the Omega × Swatch MoonSwatch to the Swatch × Audemars Piguet Royal Pop, luxury branding,...