We had the pleasure of meeting Carlos Rosillo, CEO and co-founder of Bell & Ross, in Las Vegas during the Couture Show (read the full story here). During that meeting, Carlos generously invited us to visit the brand’s head office whenever we were in Paris—and earlier this month, our founder, Thomas J. Sandrin, visiting his hometown, took him up on the offer.
Since 2011, Bell & Ross has called 8 rue Copernic its home. This remarkable hôtel particulier, built in 1888 and spanning over 1,000 m², is more than just a head office—it’s a watchmaking hub where the brand has gathered nearly all of its activities under one historic roof. From commercial and communication departments to the watchmakers’ workshop, creative studio, and general services, the space is a hive of innovation and craftsmanship.
Walking through its elegant halls, Thomas met with the incredible team driving Bell & Ross forward—passionate experts who embody the brand’s dual French-Swiss DNA. Conversations flowed easily, touching on brand heritage, design philosophy, and the exciting new releases that continue to push the boundaries of modern horology.
The New Creations
Bell & Ross BR-03 Astro
Inspired by space exploration, the BR-03 Astro showcases Bell & Ross’s bold approach to design, combining technical precision with futuristic aesthetics. Its openworked dial offers a glimpse into its intricate mechanics, echoing the spirit of the cosmos.
Bell & Ross BR-05 Skeleton Ceramic
Launched in July, this sleek urban timepiece blends sportiness with sophistication. Its black ceramic case frames a skeletonized movement, creating a striking contrast that’s both contemporary and timeless.
For Thomas, the visit was more than a behind-the-scenes look—it was a reaffirmation of the artistry, innovation, and teamwork that define Bell & Ross. As WatchDNA continues to Educate, Entertain & Connect, moments like these highlight the shared passion that fuels the watch industry.
Discover the brand here.
