Brand Heritage
A Swiss Manufacture Since 1966
Soprod has developed and manufactured mechanical movements and complications since 1966. It joined the Festina Group in 2008 and today operates as Festina · Soprod Suisse, producing at its own sites in Les Reussilles, Sentier, Saignelégier, Muriaux, Sion and Maîche.
This is the engine room of the Festina Group — Swiss movements made under its own roof.
The Heart of the Movement, Made In-House
Soprod is one of the very few Swiss manufacturers to produce its own balance springs (hairsprings), pallet forks and escape wheels — the regulating organ most brands have to buy from outside.
The hairspring is the hardest part to make in a mechanical watch. Soprod makes its own — that's rare.
Calibres Inside Group Watches
Soprod calibres power Festina Swiss Made watches — the P024 in Rivé, Classics and Vallée, skeleton P024 SQ versions, and the P092 Newton in the COSC-certified Diver COSC.
When a client asks 'who makes the movement?', the answer for these watches is: the group itself, in Switzerland.
Customer Profiles
Movement-Curious Client
Asks what is inside the watch and wants to understand it.
Key Motivations- Named Swiss calibres
- Visible or skeleton movements
- Simple technical story
Spec-Driven Enthusiast
Compares frequency, jewels and power reserve.
Key Motivations- Published technical specs
- 4 Hz frequency
- COSC option
Swiss-Authenticity Seeker
Wants proof that a watch is genuinely Swiss.
Key Motivations- Swiss-made movements
- In-house regulating parts
- Group-owned manufacture
Value-Minded Mechanical Buyer
Wants a real Swiss automatic without luxury pricing.
Key Motivations- Manufacture movement at an accessible price
- Reliable industrial production
- Easy to service
Discovery Questions
- Does it matter to you who makes the movement inside your watch?
- Would you like to see the movement through the dial or case back?
- How important is certified precision to you?
Product Recommendations
In-house 4 Hz automatic with date
Skeleton version of the P024
COSC-certified, 44-hour power reserve
Visible balance on the dial side
Movement Explanation Guide
Quartz
- Soprod also develops Swiss quartz movements, with high-end finishing options.
Automatic
- P024: Swiss automatic, 11½''', 28,800 vph (4 Hz), 25 jewels, 4.60 mm high, hours/minutes/seconds and date — also as BV (visible balance) and SQ (skeleton).
- P092 Newton: Swiss automatic, 22 jewels, 44-hour power reserve, available with COSC certification.
- M100: Swiss automatic, 25 jewels, bidirectional winding, 42-hour power reserve, only 3.60 mm high.
- Adjustment grades: COSC, R4 (±4 s/day), R7 (±7 s/day) or R12 (±12 s/day).
Upsell Opportunities
Closing Script
Inside this watch is a Swiss movement made by Soprod, one of the few manufactures that produces its own hairsprings and escapements. That's real watchmaking at a fair price — shall we look at it through the case back?
Objection Handling
Isn't Soprod just a supplier?
Soprod is a Swiss movement manufacture that develops its own calibres and produces its own hairsprings and escapements — a level of independence very few companies have.
- Own calibres
- In-house hairsprings and escapements
- Owned by the Festina Group
Is it as good as the big-name movements?
Soprod calibres such as the P024 run at 4 Hz with 25 jewels, can be regulated up to COSC chronometer standard, and are built at Soprod's own sites.
- 4 Hz frequency
- COSC option
- Full production control
Can it be serviced easily?
These are industrial Swiss calibres produced by the group itself, so parts and know-how stay within the Festina Group's after-sales network.
- Group after-sales service
- Swiss calibres
- Parts produced in-house
Quick Reference
Brand Certification
Complete the Soprod Brand Certification to demonstrate your expertise and qualify as an authorized specialist in-store.
Certification Path
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01
Study the Brand DNA
Understand the brand's core pillars, founding story, and what makes it unique in the watch landscape.
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02
Master the Collections
Learn each collection's positioning, target customer, and hero model. Recommend confidently based on customer profile.
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03
Practice the Selling Framework
Run through the discovery questions, product matches, and objection responses until they feel natural.
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04
Complete the Assessment
A product knowledge test covering brand history, collections, and selling technique. Minimum passing score: 80%.
Contact your brand representative or contact the WatchDNA training team to schedule your assessment.
