Brand Heritage
The Festina Group's Colourful Brand
Calypso is the Festina Group's brand of young, colourful, 'prêt-à-porter' watches at accessible prices — designed for people who want to change their look and express their personality.
Calypso is about fun and colour at a price that makes it easy to say yes.
Watches for Every Age
Calypso organises its kids' watches by age: simple dials and big numbers for ages 4–6 (My First Watch), analogue and digital options for 7–9 (Easy Time, Junior), and more advanced, sporty functions for 10–12 (Digital Crush, Urban Digital).
Ask the child's age first — Calypso has a collection designed for each stage.
Built for Kids' Everyday Life
Calypso kids' watches use soft, hypoallergenic silicone or rubber straps, are ultra-light, shock-resistant and water resistant up to 10 ATM depending on model, and are certified for safe use by children.
Parents can relax — it's designed to survive the playground and the pool.
Customer Profiles
Parent Buying a First Watch
Wants a safe, durable watch that helps a child learn to tell the time.
Key Motivations- Large numbers and clear dials
- Hypoallergenic straps
- Water and shock resistance
Pre-Teen Wanting Digital
Older child who wants features and a sporty look.
Key Motivations- Digital functions
- Bright colours
- Sporty design
Young Adult on a Budget
Wants a fashionable watch without spending much.
Key Motivations- Trendy designs
- Accessible prices
- Many colours to choose from
Gift Buyer
Grandparent, relative or friend buying a present for a child or teen.
Key Motivations- Age-appropriate choice
- Fun colours
- Easy, affordable gift
Discovery Questions
- Who is the watch for, and how old are they?
- Analogue to learn the time, or digital?
- Will it be worn for sport, school or swimming?
Product Recommendations
Simple dials and large numbers designed for learning
Analogue and digital options for everyday use
More functions, light and sporty
Oversized ana-digi sports watch
Easy-to-wear modern designs with comfortable fits
Movement Explanation Guide
Quartz
- Quartz analogue watches with large numbers and clear dials — ideal for learning to tell the time.
- Digital and ana-digi models (e.g. Digital Crush, Urban Digital, X-TREM) with features such as backlight, alarm and chronograph.
Upsell Opportunities
Closing Script
This one fits their age, it's tough enough for school and play, and the colours are exactly their style. Want to see it in another colour too?
Objection Handling
Will it survive a child?
Calypso kids' watches are shock-resistant, ultra-light, water resistant up to 10 ATM depending on model and certified for safe use by children.
- Shock-resistant
- Up to 10 ATM water resistance
- Certified safe for children
Is it just a toy?
No — Calypso is a Festina Group brand and its watches come with the group's official warranty and technical service.
- Festina Group brand
- Official warranty
- Specialised technical service
Will the strap irritate their skin?
The straps are soft silicone or rubber, hypoallergenic and easy to clean.
- Hypoallergenic
- Soft and comfortable
- Easy to clean
Quick Reference
Brand Certification
Complete the Calypso Brand Certification to demonstrate your expertise and qualify as an authorized specialist in-store.
Certification Path
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01
Study the Brand DNA
Understand the brand's core pillars, founding story, and what makes it unique in the watch landscape.
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02
Master the Collections
Learn each collection's positioning, target customer, and hero model. Recommend confidently based on customer profile.
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03
Practice the Selling Framework
Run through the discovery questions, product matches, and objection responses until they feel natural.
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04
Complete the Assessment
A product knowledge test covering brand history, collections, and selling technique. Minimum passing score: 80%.
Contact your brand representative or contact the WatchDNA training team to schedule your assessment.