Calypso is the Festina Group's youngest brand in every sense — created for children, teenagers and young adults, and priced so that changing your watch is not a serious decision. Strong colour, unexpected combinations and playful patterns are the whole point, and the brand leans into the idea that a watch at this age is a way of saying something rather than an investment. For many wearers it is a first watch in the literal sense: the range starts at around five years old.

That is exactly what the My First Watch collection is for, with clear, easy-to-read dials and teaching details built to make learning to tell the time straightforward, and construction sturdy enough for children who will not be careful with it. Basic is the plain everyday line — analogue, highly legible dials, stainless steel cases, nothing added — and works as a first grown-up watch. XTREM is the loud one: oversized ana-digital cases combining hands with a digital display, with backlight, alarm, chronograph and water resistance. Street Style closes the range, mixing sporty energy with more restrained urban colour for wear that moves between the two.

All of it is designed to sit at a price point that any budget can reach, which is the brand's stated reason for existing within a group whose other names climb well above it.