Groupe Movado
The Movado Group Inc. is a renowned American watch company that designs, manufactures, and distributes watches globally. Founded in 1983 through the acquisition of the historic Movado brand, the group has expanded through strategic acquisitions to become one of the world's leading watch companies. The Movado Group Inc. targets different market segments through its diverse portfolio of owned and licensed brands, balancing heritage timepieces with fashion-forward designs.
Brands summary:
The Movado group Inc.'s namesake brand is best known for a minimalist aesthetic exemplified by the iconic Museum watch with its solitary dot at 12 o'clock, which is included in the permanent collection of NYC's Museum of Modern Art. The acquisition of MVMT in 2018 brought a catalog of trendy, affordable watches targeting younger consumers into the fold, along with an audience of young social media-savvy customers. Similarly, Olivia Burton was founded in 2012 and acquired by the Movado Group Inc. in 2017 and is known for offering style-conscious affordable luxury. Concord, the most prestigious member of the group, brings both history and technical achievement to the table, while Ebel is recognized for its distinctive wave bracelet design and the Sport Classic collection. The Movado Group Inc. also produces watches under various licensed fashion brands including Coach, Tommy Hilfiger, Hugo Boss, and Lacoste. These collections translate each fashion brand's distinctive design aesthetic into timepieces that complement their clothing and accessories, offering fashion-conscious consumers branded watches at mid-market price points.
