Created to strengthen these industries through research, innovation, and international development, Francéclat has played a central role in maintaining France’s status as a leader in luxury and artisanal creation.

Throughout the decades, the organization has collaborated closely with manufacturers, designers, and trade institutions, offering economic analysis, technological insights, and marketing support to help companies remain competitive in a rapidly evolving global market. Francéclat has also contributed to defining industry standards, enhancing product quality, and preserving traditional savoir-faire while encouraging the adoption of modern techniques and innovative processes.

Unlike large groups, SIWP focuses exclusively on supporting independent Maisons with unique identities and creative DNA, offering them a platform where craftsmanship, innovation, and independent spirit can be fully appreciated and experienced by enthusiasts and professionals alike.

From its carefully curated exhibitions in major international cities such as Geneva, Hong Kong, and Mexico City, Swiss Pavilion provides a unique opportunity for independent horological brands to present their creations, meet passionate collectors, and build critical business relationships outside the shadow of corporate conglomerates. Its mission is to highlight the creativity, inventiveness, and dynamism that define independent Swiss watchmaking, fostering synergies and collaborative growth among participating brands.