Watches and Wonders began its journey in Geneva in 1991, originally known as the Salon International de la Haute Horlogerie (SIHH). Over the years, it has grown into one of the most prestigious events in the watchmaking world, bringing together the finest maisons and industry professionals. In 2020, it was rebranded as Watches and Wonders, expanding its global footprint with the addition of Watches and Wonders Shanghai. Today, both Geneva and Shanghai serve as key stages for celebrating the art, innovation, and heritage of fine watchmaking on an international scale.