Bell & Ross expands its collection of professional timepieces with the new BR-03 GMT Green Lum , a limited edition of just 500 pieces that combines the practicality of a GMT watch with a striking aesthetic inspired by the Northern Lights. Designed for pilots, frequent travelers, and urban adventurers, this model stays true to the brand's aviation instrument heritage while introducing powerful luminescence for outstanding legibility both day and night.

Luminescence That Stands Out

The BR-03 GMT Green Lum is defined by its vertically graduated dial, transitioning from black to green to evoke the glow of the Northern Lights. Bell & Ross has applied Super-LumiNova® C3  to the numerals, hour markers, hands, and the 24-hour ceramic bezel scale, creating an intense green glow that enhances readability in low-light conditions. Beyond its visual appeal, this feature reflects the brand's commitment to developing professional watches with exceptional functionality.

A GMT Built for Global Travel

Equipped with an independent GMT hand and a bidirectional 24-hour rotating bezel, the watch allows the wearer to track two time zones simultaneously while also making it possible to monitor a third time zone when needed. Originally developed alongside the rise of international air travel in the 1950s, the GMT function remains an essential tool for pilots and travelers who frequently move between different parts of the world.

Bell & Ross DNA in Every Detail

Faithful to the BR-03 collection, the watch features a 42 mm satin and polished steel case measuring 11.3 mm thick, paired with a black ceramic bezel and an anti-reflective sapphire crystal. Powering the watch is the automatic BR-CAL.303 movement, offering a 54-hour power reserve along with hours, minutes, central seconds, date, and a second time zone. It is water resistant to 100 meters and is available with either a black rubber strap or an ultra-resistant black synthetic fabric strap.

With the BR-03 GMT Green Lum, Bell & Ross once again demonstrates its ability to combine contemporary design, aviation-inspired engineering, and professional performance. Its bold luminous appearance, practical GMT function, and production limited to just 500 pieces make it an appealing choice for both frequent travelers and collectors seeking an exclusive timepiece with a distinctive identity.