Pierre Lannier Group
Pierre Lannier is a French family watchmaker founded in 1977 by Béatrice and Jean-Paul Burgun. The story began modestly — in the couple's dining room in Alsace — where they set out to design and produce original watches using French-made components and quartz movements manufactured in the Haut-Doubs region. The first collection was unveiled in Strasbourg, and the brand quickly established itself as a pioneer of accessible French watchmaking. In 1985, the company relocated to Ernolsheim-lès-Saverne, a village 40 minutes from Strasbourg, where its headquarters remain to this day. Now led by the second generation, Pierre Burgun, the group has grown to a team of 75 collaborators and sells over 300,000 watches per year, cementing its position as the leading French watch brand in the under €500 segment. The group's second brand, 1977, is named in tribute to the founding year and represents a premium tier within the family's watchmaking tradition, honoring the heritage and craftsmanship that defined Pierre Lannier from its very first collection.
Brands summary:
Pierre Lannier, founded in 1977 in Alsace, France, is the leading French watch brand under €500. Known for its elegant, accessible designs and strong presence in the French market, Pierre Lannier combines local craftsmanship with contemporary style.
1977, the group's premium brand, pays tribute to the founding year of the Burgun family's watchmaking story. Positioned as a refined, upscale expression of the group's heritage, 1977 represents the next chapter in French independent watchmaking.
