Pierre Lannier is a stylish mid-range watchmaker specializing in contemporary French timepieces for men and women. Known for blending “chic à la Française” elegance with accessible pricing, the brand offers quartz, automatic, and solar-powered watches crafted with meticulous attention to detail. Their designs often merge retro-modern aesthetics, with functional benefits such as 3 ATM water resistance and 2‑year warranties. Led by the Burgun family since its founding in 1977 in Alsace, Pierre Lannier positions itself as a faithful guardian of French watchmaking heritage, combining in-house design and assembly with an eye on emerging fashion trends. It appeals to style-conscious individuals, who seek craftsmanship, French-made prestige, and original yet wearable designs at a reasonable price.
Pierre Lannier
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1977
Founded by Béatrice and Jean‑Paul Burgun in their Alsace home; first collection launched in Strasbourg.
1978
First collection released in jewellery stores.
1979
International expansion begins, entering markets including Japan, Canada, US, Germany, Argentina, South Africa, Dubai.
1993
Miluna collection (half‑moon dial) wins the Gold Dial award, cementing the brand in the French market.
1998
Wins Watch of the Year for Cédric Pioline chronograph, affirming leadership in French watchmaking.
2010
Opens second workshop in Antananarivo, Madagascar, to support growing production.
2014
Official watchmaker for the French Basketball Federation (FFBB), launching dedicated collections.
2017
Raises €1.5 million from Audacia fund to double revenue by 2021–2022, and expands production.
2018
Launches the Evidence collection, first men’s automatic line with power reserve.
2019
Collaborates with textile maker Toiles du Soleil for a women’s collection combining watches and fabrics.
2022
Releases limited‑edition '1977' automatic watch, 100 % Made in France, certified Origine France Garantie.
2023
Debuts Paddock skeleton collection—auto‑inspired sporty models that become bestsellers.
