Ice Holding Group
Ice Holding Group, founded in 2006 with the creation of
Ice-Watch
by Belgian entrepreneur Jean-Pierre Lutgen, has grown into a distinctive watchmaking group based in Geneva, Switzerland.
The group is recognized for combining affordability with expressive design, introducing vibrant and fashionable Swiss watches that appeal to a global audience.
Over the years, Ice Holding Group has diversified its portfolio to blend accessible fashion timepieces with innovative Swiss-Made collections. The company gained international visibility through its flagship brand
Ice-Watch
, known for colorful designs, celebrity collaborations, and accessible pricing.
In 2025, the group expanded with the launch of
WatchPeople
, a Swiss-Made brand positioned under the philosophy that "freedom is the only luxury," offering authentic and original watches starting from €99.
Together, these brands allow Ice Holding Group to reach both the fashion-oriented consumer and the Swiss-Made enthusiast seeking accessibility without compromising quality.
Brands summary:
From the expressive and fashion-driven
Ice-Watch
to the inclusive and value-driven
WatchPeople
,
Ice Holding Group
demonstrates its ability to adapt to evolving watchmaking trends. With Ice-Watch’s global reach and WatchPeople’s Swiss-Made authenticity at affordable prices, the group offers timepieces that embody color, originality, and accessibility for a wide range of audiences.
