WATCHPEOPLE is a Swiss-made, inclusive watch brand created by Ice-Watch, designed for those who value lightness, freedom, and originality. Rather than following traditional market conventions, the brand emphasizes personal values—its tagline articulates that wearing a WATCHPEOPLE timepiece means "regaining power over time, objects and watches," and represents that "freedom is the only luxury". The brand stands out through vibrant, expressive design combined with accessible pricing—starting from approximately €99, which positions it as "Swiss-Made, except the price". Collections like WP1 offer a variety of materials (steel, plastic, or combinations) and bold, colorful versions, while the WP2 models exude a modern, confident aesthetic with refinements such as a 45 mm case and sapphire glass—highlighting both craftsmanship and originality.
