Gérald Genta is a prestigious Swiss haute horlogerie brand rooted in the visionary work of legendary watch designer Gérald Charles Genta. Known historically as one of the most influential figures in modern watchmaking, Genta designed some of the industry’s most iconic watches — including the Audemars Piguet Royal Oak and Patek Philippe Nautilus — before establishing his eponymous brand in 1969 to bring his own creative visions to life.

The brand combines bold aesthetic innovation with high watchmaking craftsmanship, emphasizing avant-garde design, complicated mechanical movements, and artistic expression. Early Gérald Genta creations included groundbreaking designs and horological innovations such as the ultra-thin automatic perpetual calendar and Grande Sonnerie — a world-class chiming wristwatch developed over several years.