Charlie Paris is a French independent watch brand specializing in elegant, modern, and everyday wristwatches designed and assembled in Paris, France. Founded in 2014 by childhood friends Ambroise and Adrien, the brand creates timepieces that blend timeless design with contemporary French style, catering to men’s and women’s tastes alike. Charlie Paris positions itself as part of a “new watchmaking” movement — focused on clarity, sobriety, and refined aesthetics rather than excess — aiming to offer high-quality watches at fair, accessible prices.
Charlie Paris combines classic design elements (such as clean dials, balanced proportions, and elegant cases) with modern functionality like Swiss or high-grade quartz movements, water resistance, and sapphire crystals. Many of its collections — including Initial (timeless everyday models), Concordia (sportier, dive-capable watches), GR (field/hiking inspired), and Alliance (refined dress pieces) — showcase this fusion of style and utility. The brand also emphasizes quality materials (316L stainless steel, sapphire glass) and durability, making its watches suitable for daily wear and a range of lifestyles.
The target audience for Charlie Paris includes design-conscious buyers and watch enthusiasts who value French craftsmanship, independent branding, and timeless aesthetics at a more attainable price point than traditional luxury houses. With a strong focus on customer engagement through community collaboration and a direct-to-consumer model, Charlie Paris appeals to buyers who want quality, meaningful design, and transparent production values.
