Benrus
Benrus is a distinguished American watch brand known for its rich heritage and timeless craftsmanship. Established in 1921, Benrus has a legacy of creating reliable and stylish timepieces that blend classic design with modern functionality. Renowned for its military watches and innovative designs, Benrus continues to uphold its tradition of excellence, offering a diverse range of watches that cater to both casual wearers and avid collectors. With a commitment to quality and precision, Benrus remains a trusted name in the world of horology.
1921
Benrus was founded by Benjamin Lazrus in New York City.
1930
Benrus became known for its innovative and stylish wristwatches.
1940
During World War II, Benrus supplied military watches to the U.S. armed forces.
1950
The brand introduced the iconic "Sky Chief" model, favored by commercial pilots.
1960
Benrus expanded its product line with fashionable and reliable timepieces.
1970
The company faced challenges due to the quartz crisis but remained a respected name in the industry.
2014
Benrus was acquired and revitalized, focusing on its rich heritage and classic designs.
Now
Benrus continues to produce high-quality watches, blending vintage aesthetics with modern technology.
