With its origins rooting back to 2016, Beda'a has garnered a strong reputation for exquisite timepieces that combine traditional watchmaking values with modern innovation, creating pieces the house describes as embodying sophistication and style. In 2024 the brand embarked on a new journey, reaching for newer heights and introducing new additions to the family as the next chapters of the Beda'a story unfold. The company is reached through its management office at 7 Bell Yard in London, and sells through a network of distributors with prices quoted in Qatari riyal.

The collection is organised into four principal families. Eclipse, whose second generation Eclipse II is presented as a celestial evolution, sits alongside Attrayant, offered in executions such as the 38 mm Attrayant Black; Fortress; and Angles, the house's most decorative line. Angles includes the Angles Guichets in gold and silver, and the Angles 37 Diamond Stone Edition, in which diamond-set cases are paired with hardstone dials in aventurine, tiger eye and malachite. The brand also produces accessories and maintains an archive of its limited editions.