Awake Watches is a Paris-based independent watch brand (launched in 2018 by founder Lilian Thibault) that specializes in artisanal, eco-conscious timepieces. Known for blending heritage “métiers d’art” crafts with minimalist modern design, its collections (such as Son Mài lacquer-dial watches and the Summetria guilloché series) fuse vintage-inspired cases with contemporary details. Awake emphasizes sustainable materials and innovation – for example, its 2021 Mission to Earth model (made for NASA) uses a recycled-titanium case and an NFC-enabled sapphire crystal. In style, the brand can be described as a retro-modern fusion: classic watch shapes endowed with artistic, story-driven dials. This approach targets design-savvy, environmentally conscious consumers who appreciate craftsmanship and meaning in a mid-luxury watch.
Awakes’s design philosophy centers on mindfulness and meaning. Its motto “Awaken time. Awaken awareness.” reflects a mission to prompt reflection and emotional connection. The brand views watchmaking as a space where engineering meets poetry, choosing every curve and material to evoke harmony, heritage and emotion rather than just technical show. Awake’s responsible approach (built in from day one) emphasizes rarity, balance and purpose. This sincere, purpose-driven ethos resonates with a global audience of design-driven, ethically minded collectors who value artistry, storytelling and sustainability in their watches.
