Francéclat is the professional committee that supports and promotes the French watchmaking, jewelry, and tableware industries, recognized for their craftsmanship, heritage, and design excellence. The organization strengthens these industries through research, innovation, and international development, helping brands remain competitive and preserve traditional know-how.
Francéclat also plays a key role in the international projection of French brands, supporting their participation in fairs, creative collaborations, and communication campaigns. Thanks to this support, companies can showcase their innovation and artisanal excellence in global markets, consolidating France's reputation as a benchmark for luxury and design.
From April 14 to 20, 2026, Geneva becomes the world epicenter of watchmaking. Several French brands supported by Francéclat will be present, showcasing their craftsmanship, creativity, and innovation.
Next, several French brands stand out for their unique approach to watchmaking, each bringing its own character and vision. From innovative models to pieces that pay homage to tradition, these brands showcase the excellence and savoir-faire that define French watchmaking.
Trilobe:
Discover the brand at Watches & Wonders
The brand Trilobe offers a radical reinterpretation of time by eliminating traditional hands and replacing them with three eccentric mobile rings that rotate counterclockwise while the indicators remain fixed. Founded in 2018 by Gautier Massonneau, the house embodies a creative and independent vision that challenges the classic codes of watchmaking. This unique way of reading time is made possible by the X-Centric caliber, an exclusive automatic movement that combines technical innovation and Swiss know-how. Designed in France and developed in La Chaux-de-Fonds, Trilobe watches reflect a deep connection to art and conceptual exploration, providing an experience that invites a new perspective on the traditional perception of time.
Pequignet:
Discover the brand at Watches & Wonders
The French manufacture Pequignet , founded in 1973 by Émile Pequignet and distinguished with the Entreprise du Patrimoine Vivant label, is one of the few independent houses capable of designing and manufacturing its watches and movements entirely in France. From its workshops in Morteau, it has developed key innovations such as the Calibre Royal, a manufacture movement that integrates multiple complications in its base plate, followed by the Calibre Initial and other technical evolutions. In recent years, the brand has strengthened its position with milestones such as its participation in Watches & Wonders, the Concorde collection for its 50th anniversary, and the introduction of its first flying tourbillon in 2024, consolidating its role in contemporary French high-end watchmaking.
March L.A.B:
Discover the brand at Watches & Wonders
Founded in 2009, March LA.B combines timeless French elegance with the relaxed spirit of California. Its watches reinterpret the codes of the 1970s with a contemporary approach, offering refined and accessible pieces. The Millésime Mars stands out, a limited edition of 169 units with a forged carbon case and green dial with an "armor" pattern, inspired by its jacquard straps, equipped with the G100 movement and a 68-hour power reserve.
B.R.M Chronographes:
Discover the brand at Watches & Wonders
Since 2003, B.R.M combines French craftsmanship and motorsport-inspired engineering. Each watch is made and assembled in their workshops in Magny-en-Vexin, using advanced materials such as titanium, carbon, and Fortal HR. The limited edition V6-44 Midnight (25 pieces) reflects the brand's racing essence, with a blue PVD case, Milanese bracelet, hand-painted midnight blue dial, and distinctive mechanical design. In 2021, it received the Entreprise du Patrimoine Vivant seal, recognizing its artisanal excellence.
Briston:
Discover the brand at Time to Watches
With a British Sport Chic spirit, Briston stands out for its distinctive design and high-quality materials. The new Streamliner Kennedy Automatic 36mm combines an English green dial, steel bracelet, and Miyota 9039 movement, reinterpreting the brand's legacy with a modern and sophisticated design.
Herbelin:
Discover the brand at Time to Watches
Founded by Michel Herbelin in Haut-Doubs, Herbelin maintains French watchmaking tradition with aesthetic innovation. The Cap Camarat Square Squelette (limited edition of 500 units) showcases its Sellita 200-1Sc automatic movement, 39x39 mm steel case, cobalt blue skeleton dial, and FKM bracelet, revealing a perfect balance between neo-vintage design and mechanical transparency.
Lorige:
Discover the brand at Time to Watches
Specializing in racing watches, Lorige uses Aston Martin Valkyrie Carbon/Carbon brakes to create unique cases. The new BL-Evolution "Hyperblack" and "Bleu Asphalte" versions combine sporty aesthetics and Swiss precision, with LOR-DB calibers and a 168-hour power reserve, limited to 50 pieces each.
Ralf Tech:
Discover the brand at Time to Watches
Since 1996, Ralf Tech has excelled in professional diving watches and recently in collaboration with the French space agency CNES. Its WRX Electric "SuperNova Millenium" model continues the brand's space exploration, combining extreme resistance and cutting-edge technology for professional missions and astronauts.
Sartory Billard:
Discover the brand at Time to Watches
Sartory Billard's philosophy is co-creation: each watch is conceived in dialogue with the customer. The SB10 Pulse, a tenth-anniversary edition, reinvents the jumping hour with a rotating minute disc and a central cabochon, powered by the La Joux-Perret G100 caliber, offering a unique and emotional time experience.
Maison Alcée:
Discover the brand at Time to Watches
Maison Alcée offers a unique horological experience: assembling your own high-end watch at home with components made in Switzerland and France. Its Persée Azur watch, winner of the Audacity Prize at GPHG 2023, allows users to connect with craftsmanship and experience watchmaking creation in a practical and educational way.
Awake:
Discover the brand at Chronopolis
Founded in 2019, Awake seeks to revitalize ancestral crafts and forgotten cultural treasures through watchmaking. It presents the Sơn Mài - Frosted Leaf "Royal Red," a limited edition of 100 pieces inspired by Asian ritual objects, combining creativity, emotion, and culture in each watch.
Baltic:
Discover the brand at Chronopolis
Baltic blends vintage aesthetics and modern craftsmanship, drawing inspiration from 20th-century classics. Its highlighted model, Heures du Monde, offers unique natural stone dials and a contemporary take on the world time complication, available in a limited edition of 200 units.
Beaubleu:
Discover the brand at Chronopolis
From Paris,Beaubleu proposes a poetic and free relationship with time through its emblematic circular hands. It presents La Pièce, a watch with a dial created using metal minting techniques that play with light and texture, in a limited edition of 888 pieces per color.
Depancel:
Discover the brand at Chronopolis
Founded in 2018, Depancel draws inspiration from automotive culture to create watches reflecting precision and passion for engineering. Its notable collaboration, Série R01 × DAMS Lucas Oil, is a limited edition of 200 pieces that merges automotive design with French watchmaking heritage.
Jacques Bianchi Marseille:
Discover the brand at Chronopolis
Born in 2021 in Marseille,Jacques Bianchi is inspired by the sea and the history of Mediterranean divers. Its JB300 model continues the brand's military and professional legacy, combining functionality, distinction, and collectibility in a unique piece.
Serica:
Discover the brand at Chronopolis
Founded in 2019,Serica creates resistant and sophisticated mechanical watches, designed to last while maintaining beauty and precision. Its models combine refined design with functional robustness, ideal for daily life and extreme challenges.
Yema:
Discover the brand at Chronopolis
With over 70 years of history,Yema is a French benchmark in sports and technical watchmaking. Its current creations reflect the tradition and savoir-faire of the Morteau region, uniting design, precision, and artisanal manufacturing.
Hegid:
Discover the brand at Chronopolis
The Parisian maison Hegid, recognized for its modular EVOL system, presents the GOOD TIMES collaboration with Pieter Ceizer. This limited edition of 30 pieces transforms time into a playful and artistic experience, integrating color, design, and creativity into a mechanical watch that celebrates the joy of living.
Reservoir:
Discover the brand at the Hotel Beau Rivage
Reservoir redefines time reading with designs inspired by mechanical instruments. At this Geneva edition, they present new creations combining originality, boldness, and a radical interpretation of time, turning each watch into a unique adventure companion.
Alto:
Discover the brand at the Hotel Beau Rivage
ALTO Watches — an acronym for Arts Limited Time Objects — is an independent watch brand built on a premise as rare as it is compelling: that art and time are inseparable, and that a timepiece should be the ultimate expression of that relationship. Where most watchmakers celebrate mechanical heritage or technical innovation, ALTO invites its wearers into a deeper conversation — one where the arts, in all their forms, shape our perception of time itself. Every ALTO watch is conceived not merely as an instrument of measurement, but as a wearable artistic object that carries meaning beyond its function.
In summary, the French presence in Geneva 2026 reflects the richness and diversity of the country's savoir-faire in watchmaking. From established brands such as Yema, Herbelin, and B.R.M Chronographes to younger, innovative proposals like Awake, Serica, and Maison Alcée, each company brings its unique vision of time, combining tradition, innovation, and creativity. These houses show the world how French watchmaking remains a benchmark of artisanal excellence, distinctive design, and innovative spirit, consolidating France's reputation as a key player in the leading international events of the sector.
