Benrus is an American watch brand founded in Manhattan in 1921 by three brothers — Benjamin, Oscar, and Ralph Lazrus — Romanian immigrants driven by the pursuit of the American dream. The name itself is a testament to that ambition: a combination of Benjamin's first name and their family surname. For decades, Benrus was one of the great American watch houses, producing timepieces for everyday consumers and military personnel alike. The brand became a trusted supplier to the U.S. Armed Forces, with its watches issued across multiple branches for field, aviation, and diving use. The Sky Chief was introduced in 1940 as a purpose-built pilot's chronograph; the DTU-2A/P military diver was officially issued in 1964; and the Type I and Type II were born in 1972 to meet the demanding MIL-W-50717 specifications of the U.S. military. Today, Benrus continues this legacy with faithful modern reissues of its most iconic military-heritage models. Swiss-made movements power the current lineup, and each collection — the DTU, #3061, Type I, Type II, and Sky Chief — stays true to the proportions, specifications, and spirit of the originals, built for the bold and the brave.
Benrus
1921
Benrus is founded in Manhattan by brothers Benjamin, Oscar, and Ralph Lazrus — Romanian immigrants who combined Benjamin's name with their family surname to create one of America's great watch houses.
1940
Benrus introduces the Sky Chief, a purpose-built pilot's chronograph designed for aviation use — marking the brand's early commitment to precision instrument timepieces for professionals.
1964
The Benrus DTU-2A/P is officially issued to the U.S. military, meeting updated military specifications for a reliable field diver — cementing Benrus as a key supplier to the U.S. Armed Forces.
1972
Benrus introduces the Type I, born to meet the rigorous MIL-W-50717 specifications of the U.S. military — followed by the Type II, built from the same demanding standards for field use.