Connecting a network of jewellers with watch enthusiasts, we aim to build a vibrant community where people can discover new brands and meet jewellers passionate about timepieces and their customers' stories.

Here at WatchDNA, we recognize how essential it is to have all the knowledge required before purchasing. While our goal is to promote the item sold by our jewellery and brand partners, we strongly encourage everyone to learn as much as possible about each brand. Our brand portfolio constantly evolves, and we always search for new names to add.

All items on our website are offered either directly by one of our jewelry partners or by the brand itself. You can follow the provided link to order directly from their website, or if you prefer, feel free to contact your nearest store to try them out in person. For added convenience, we also offer the service of transferring pre-selected items to the WatchDNA jeweller closest to you.

While we strive to collaborate with local businesses, we also maintain strong relationships with certain manufacturers. Please be advised that for specific brands, we will redirect you directly to their own e-commerce platforms, and as a result, those brands cannot be physically tried in person.

In addition, we take pride in making a positive impact on society, which is why we have partnered with exceptional nonprofits, and continually looking for additional local organizations to support.

Get involved, discover the ideal timepiece or accessory, and help shape the world for future generations.
TIME IS NOW! CREATE A WORLD FULL OF GIVING WITH US.

"BE THE CHANGE YOU WANT TO SEE IN THE WORLD."
GANDHI

BE PART OF THE SOLUTION

We all have our paths on this planet, and it’s our belief that discovering and pursuing our unique missions is vital to experiencing fulfillment.
That’s why we’ve chosen to become part of B1G1 and 1% FOR THE PLANET‘s global communities. By doing so, we aim to expand and enhance our community involvement as we journey through life.

Living by our motto:

Life is too short; one must enjoy it,
Explore its kingdom in its immensity.
Don't stop at what you believe to see,
But on the contrary, search without any despair.

Support our community

Using Gandhi's quote as inspiration, we are firmly convinced that each of us can make a difference in our communities

Fight climate change

Our next generation deserves a better future, so we must work together to contribute to a Clean Earth. Check out below the non-for-profit organization that we decided to support.

WatchDNA has committed to partnering with amazing non-profit organizations to support its mission of creating a world full of giving. Together, we could make a significant difference in the world and be part of the solution. For every transaction you make, something amazing happens in the world.

TIME IS NOW!
CREATE A WORLD FULL OF GIVING WITH US

Join us to be part of the Global Community that support the Sustainable Development Goals (SDGs) set by the United Nations.

TOTAL GIVING IMPACTS:

WE ARE IN BUSINESS FOR GOOD

Our planet needs us now more than ever.
Did you know that only 3% of total philanthropy goes to environmental causes?
And yet, climate change is escalating—threatening our communities, food systems, lands, waters,
wildlife and fragile ecosystems like never before.
WE MUST ACT NOW. TOGETHER!.