Diesel
Diesel watches are renowned for their bold and edgy designs that exude confidence and individuality. Inspired by the brand's rebellious spirit and urban sensibility, Diesel timepieces fuse fashion-forward aesthetics with innovative technology. Characterized by oversized cases, industrial-inspired details, and distinctive branding, Diesel watches make a powerful statement on the wrist. Whether it's their iconic chronographs, sleek analogs, or cutting-edge smartwatches, Diesel offers a diverse range of styles to suit every taste and occasion. With their blend of rugged durability, contemporary style, and a nod to the brand's Italian heritage, Diesel watches are a symbol of uncompromising self-expression for those who dare to stand out from the crowd.
1978
Renzo Rosso and Adriano Goldschmied founded Diesel in Molvena, Italy.
1985
Diesel introduces its first clothing line.
1991
The Diesel watch collection is launched, embodying the brand's rebellious and innovative spirit.
1996
Diesel partners with Fossil Group to produce and distribute its watches.
2003
Diesel Timeframes is established as a separate division to focus solely on watch design and production."
2011
Diesel launches its first touchscreen smartwatch, Diesel On.
2018
The Diesel Full Guard 2.5 becomes the first Diesel smartwatch with a heart rate monitor.
