Brand Heritage
The Inventor of the Automatic Watch
Abraham-Louis Perrelet, born in Le Locle in 1729, developed a self-winding watch in 1777 powered by the movement of the wearer. In 1780 he also developed the first pedometer.
Every automatic watch on the market owes something to this name — and every Perrelet is automatic as a tribute.
The Double Rotor and the Turbine
In 1995 Perrelet introduced the patented Double Rotor, adding a visible rotor on the dial. Since 2009 the Turbine has reinterpreted it with a 12-blade wheel that spins freely over the dial with every wrist movement, becoming the brand's icon; in 2013 chronograph and tourbillon versions followed.
Hand the client a Turbine and ask them to move their wrist — the dial comes alive.
A True Manufacture
With the in-house P-321 calibre in 2012, Perrelet became a manufacture again. Today it develops, decorates, adjusts and assembles its own automatic calibres and even produces its own balance springs.
Very few brands make their own balance spring — it's the clearest sign of real watchmaking independence.
Customer Profiles
Statement Watch Lover
Wants a watch that sparks conversation and stands out instantly.
Key Motivations- Spinning Turbine dial
- Bold colours and themes
- Limited editions
Mechanical Purist
Values in-house movements and horological history.
Key Motivations- Manufacture calibres
- In-house balance spring
- Inventor of the automatic watch
Refined Women's Watch Buyer
Looking for elegant mechanical watches, often with gem-setting.
Key Motivations- Double Rotor movement
- Natural diamonds
- Cleopatra and Eleonore designs
Collector of Limited Editions
Seeks exclusive or personalised pieces.
Key Motivations- Highly limited production
- Artistic collaborations
- Bespoke LAB
Discovery Questions
- Do you want a watch that's playful and eye-catching, or discreet and classic?
- Would you like a complication such as a chronograph or tourbillon?
- Do you prefer titanium, carbon or steel — or something set with diamonds?
Product Recommendations
Patented spinning turbine dial that moves with your wrist
Turbine energy with chronograph functionality
Compact titanium case, comfortable and durable
Refined minimalist design with an in-house automatic
Double Rotor movement with refined jewellery details
Movement Explanation Guide
Automatic
- Every Perrelet is automatic — a tribute to Abraham-Louis Perrelet's 1777 invention.
- Manufacture calibres produced, decorated, adjusted and assembled in-house since the P-321 (2012), including the balance spring.
- Patented Double Rotor (1995): an oscillating weight plus a second rotor visible on the dial.
- Perrelet highlights COSC certification and Chronofiable® testing for its calibres.
Upsell Opportunities
Closing Script
You're wearing a watch from the house credited with inventing the automatic watch, with a manufacture movement made entirely in-house — and the turbine makes it unlike anything else on the wrist. Shall I show you how it spins with your movement?
Objection Handling
I don't know Perrelet.
Perrelet is the house credited with inventing the automatic watch in 1777. Today it is a full manufacture that makes its own automatic calibres and balance springs.
- Since 1777
- Inventor of the automatic watch
- In-house manufacture movements
Is the turbine just a gimmick?
The Turbine reinterprets Perrelet's patented Double Rotor concept. Underneath, it is powered by a manufacture automatic movement, and it has been the brand's icon since 2009.
- Based on the patented Double Rotor
- Manufacture automatic movement
- Icon since 2009
What about servicing?
Perrelet recommends a check every two years and a full service every five, carried out by its watchmaking laboratory and authorised centres. Registering within 90 days extends the international warranty to five years.
- 5-year warranty with registration
- Official service centres
- Original Perrelet parts
Quick Reference
Brand Certification
Complete the Perrelet Brand Certification to demonstrate your expertise and qualify as an authorized specialist in-store.
Certification Path
-
01
Study the Brand DNA
Understand the brand's core pillars, founding story, and what makes it unique in the watch landscape.
-
02
Master the Collections
Learn each collection's positioning, target customer, and hero model. Recommend confidently based on customer profile.
-
03
Practice the Selling Framework
Run through the discovery questions, product matches, and objection responses until they feel natural.
-
04
Complete the Assessment
A product knowledge test covering brand history, collections, and selling technique. Minimum passing score: 80%.
Contact your brand representative or contact the WatchDNA training team to schedule your assessment.
Perrelet on YouTube
Loading videos...
