Brand Heritage
Swedish Hybrid Pioneer
Kronaby was created in Malmö, Sweden, and launched its first full collection of connected hybrid watches at Baselworld 2017. In March 2019 the Festina Group acquired the brand.
Kronaby was one of the first brands to make a connected watch that looks entirely like a classic watch.
Connected, Not Distracted
Kronaby watches have no screen. A gentle vibration alerts the wearer only to chosen people and apps, and the hands and pushers handle functions like music control, find-my-phone, call reject, timer, weather and a second time zone.
This is technology for people who want less screen time, not more.
Up to Two Years of Battery
Because there is no screen, Kronaby watches run on a standard battery that lasts up to two years depending on use — no nightly charging.
Smart features without the charger — the watch is always on the wrist.
Customer Profiles
Smartwatch Skeptic
Wants useful notifications but dislikes screens and daily charging.
Key Motivations- No screen
- Battery up to two years
- Looks like a real watch
Busy Professional
Needs to stay reachable without constantly checking the phone.
Key Motivations- Filtered notifications
- Call reject on the wrist
- Automatic time zone for travel
Mindful Lifestyle Buyer
Wants to reduce screen time and distractions.
Key Motivations- Only important alerts
- Inactivity reminders
- Calm Scandinavian design
Design Lover
Attracted by minimalist Nordic style.
Key Motivations- Minimal dials
- Jewellery-like Carat for women
- Interchangeable straps
Discovery Questions
- Do you like smart features but dislike charging a watch every day?
- Which notifications really matter to you?
- Minimal, sporty, dive or jewellery-like — what's your style?
Product Recommendations
Stripped-back Nordic design with smart functions
Inspired by speedometers and naval gauges, built for motion
20 bar water resistance with smart features
Traditional watchmaking style with hidden technology
Jewel-like refinement with integrated smart features
Movement Explanation Guide
Quartz
- Hybrid smart movement: real hands and sub-dial, notifications by vibration — no screen.
- Standard battery lasting up to two years (depending on use) — no daily charging.
- Works with Android and iOS through the Kronaby app (drag-and-drop button setup).
Upsell Opportunities
Closing Script
Based on what you told me, Kronaby gives you the notifications you need without a screen pulling you in — and you won't have to charge it for up to two years. Shall we set it up with your phone?
Objection Handling
Why not a regular smartwatch?
Kronaby gives the useful smart features without a screen, so it looks like a classic watch and runs up to two years on a standard battery.
- No daily charging
- No screen distractions
- Classic Scandinavian design
Will it work with my phone?
Yes, Kronaby works with both Android and iOS through the Kronaby app, where you choose functions by drag and drop.
- Android & iOS
- Simple app setup
- Customisable pushers
Is it a real watch brand?
Kronaby is part of the Festina Group, one of Europe's major watch groups, which acquired the brand in 2019.
- Festina Group brand
- Swedish design
- Group after-sales service
Quick Reference
Brand Certification
Complete the Kronaby Brand Certification to demonstrate your expertise and qualify as an authorized specialist in-store.
Certification Path
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01
Study the Brand DNA
Understand the brand's core pillars, founding story, and what makes it unique in the watch landscape.
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02
Master the Collections
Learn each collection's positioning, target customer, and hero model. Recommend confidently based on customer profile.
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03
Practice the Selling Framework
Run through the discovery questions, product matches, and objection responses until they feel natural.
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04
Complete the Assessment
A product knowledge test covering brand history, collections, and selling technique. Minimum passing score: 80%.
Contact your brand representative or contact the WatchDNA training team to schedule your assessment.
Kronaby on YouTube
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