The HYPE NYC
The HYPE is an intimate watch show for independent brands and microbrands, created by watch writer and brand consultant James Henderson. He conceived it while walking the floors of BaselWorld, as an off-site “side show” where brands could meet customers, journalists, retailers and fans face to face, away from the noise of the big halls. Its last edition gathered twelve brands on the ground floor of the Hyperion Hotel.
After a six-year hiatus, The HYPE returns — this time to New York City, from 16 to 18 October 2026 at The Draper New York, 4-6 West 37th Street, open from 9:00 AM to 4:00 PM. True to its spirit, it hides in plain sight a few steps from the city’s larger watch shows, and no registration is necessary.
More than twenty brands take part, among them Ollech & Wajs, Sartory Billard, Moriarty, Minase, Carl Suchy & Söhne, Schaefer & Companions, ISOTOPE and Sherpa.
Discover more about the show:
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