Elizabeth Ionson is a seasoned senior management professional with over 25 years of experience in sales, training, and merchandising. With a strong track record of leading high-performing field sales teams, she has successfully managed multimillion-dollar territories across North America. Most recently, Elizabeth spent 12 years as the Canadian Country Manager for TAG Heuer , where she drove strategic sales initiatives, implemented effective training programs, and executed operational best practices to optimize performance. Her leadership has consistently resulted in award-winning achievements and significant business growth.

Elizabeth takes great pride in developing and mentoring sales teams, fostering a culture of excellence built on trust, positivity and relentless drive for results through strategic execution. She believes that leadership, a positive attitude, and exceptional customer service are the keys to success. After all, unless you’re the lead dog, the scenery never changes , so she’s always pushing forward, inspiring teams to exceed expectations and deliver outstanding results.

“WE HAVE TO BE GREAT EVERY TIME OR WE’LL LOSE THEM…CREATE EXPERIENCES WORTH TALKING ABOUT and NEVER GIVE UP”