GEORGE SULLY: FROM CANADIAN DESIGN ICON TO ADVOCATE AND STORYTELLER
January 25, 2026
Editorial Highlights and Curated Content
Below, you’ll discover curated synopses of articles from respected media platforms. While the full articles are published on our partners’ websites, we proudly feature a brief overview here to help you explore their insights and perspectives. Each synopsis includes a direct link to the original publication.
These collaborations are built on trust and shared values, as we continue working alongside media partners who help educate, inform, and inspire the global watch community.
Dedicated Watch Media
Dedicated watch media are specialized publications focused exclusively on horology. They provide in-depth technical analysis, historical context, hands-on reviews, and industry insights tailored to collectors and enthusiasts. These outlets often shape collector opinion, influence brand perception, and serve as authoritative voices within the global watch community.
Lifestyle & fashion media
Lifestyle & fashion media approach watches through the lens of design, style, and elevated living. Coverage emphasizes aesthetics, craftsmanship, brand storytelling, celebrity associations, and cultural relevance, positioning timepieces as symbols of achievement, refined taste, and personal identity. Rather than focusing purely on technical specifications, these outlets frame watches within the broader world of wealth, travel, automobiles, and fine living. Their readership—often composed of high-net-worth individuals and aspirational consumers—makes them powerful platforms for brand elevation, desirability, and lifestyle-driven visibility.
Financial & Business Media
Financial and business media analyze watches as economic assets and strategic industry players. Coverage may include market performance, brand acquisitions, resale value trends, and investment potential. These platforms position watches within the global luxury economy and appeal to executives, investors, and business-minded readers.
Trade & Industry Media (B2B)
Trade and industry publications serve professionals within the watch and jewelry ecosystem, including brands, authorized dealers, distributors, and suppliers. Their content focuses on retail strategy, distribution networks, product launches, trade shows, and regulatory developments. These outlets are essential for B2B visibility and industry credibility.
Digital Creators & YouTube Media
Digital creators and YouTube platforms provide accessible, personality-driven watch content ranging from detailed reviews to lifestyle commentary. Their influence lies in authenticity, direct audience engagement, and visual storytelling. These platforms often drive purchasing decisions, especially among younger, digitally native collectors.
Newspapers
Newspapers feature watches within broader business, culture, and lifestyle coverage rather than focusing solely on horology. Often appearing in business, luxury, and entrepreneurship sections, this type of media reaches executives, entrepreneurs, and decision-makers, making it ideal for targeting a more corporate and economically engaged demographic. Coverage in established newspapers strengthens brand credibility, reinforces legitimacy, and positions timepieces as symbols of professional success and achievement within specific markets.
Brand Magazines
Brand magazines are proprietary editorial platforms produced directly by watch brands to communicate their identity, heritage, and vision. These publications—whether in print, digital, or hybrid formats—blend storytelling, lifestyle content, ambassador features, product highlights, and cultural narratives. Unlike independent media, brand magazines allow full creative control and strategic messaging, reinforcing brand DNA while deepening emotional connections with clients, collectors, and retail partners. They serve as powerful tools for brand positioning, community building, and long-term narrative consistency across global markets.
We believe in building an inclusive community of watch enthusiasts—one that welcomes everyone, from seasoned collectors to curious newcomers. Discover inspiring articles from respected journalists and media voices who share our mission of educating, informing, and inspiring watch lovers around the world.
Below is a curated list of media platforms dedicated to enriching and entertaining their audiences. We firmly believe that learning from others and embracing diverse perspectives strengthens our industry and our community. We invite you to explore their content and discover new voices within the world of horology.