Groupe Timex
The Timex Group is a privately held American watchmaking company with a rich heritage dating back to 1854 when it was established as the Waterbury Clock Company in Connecticut. The company transformed into a global brand through its affordable yet durable watches and its famous "Takes a licking and keeps on ticking" advertising campaign. The company combines traditional watchmaking with innovative technology, having pioneered advancements such as the first digital watch with an LED display in the 1970s and the Indiglo night-light technology in the 1990s. Today, Timex Group operates as a global enterprise with operations in over 80 countries. Unlike many competitors who focus primarily on luxury segments, Timex has maintained its position as a manufacturer of affordable, reliable timepieces while expanding into various market segments. Through archival re-issues like its Timex Q and Marlin lines, as well as savvy collabs with popular brands like Todd Snyder and Jacquie Aiche, Timex retains its spot among the most popular entry-level watch brands. It has also expanded into the premium category with its contemporary Giorgio Galli collections.
Brands summary:
Timex Group maintains a diverse portfolio of owned and licensed brands that cater to different market segments. The signature Timex brand forms the core of the company's offerings, delivering affordable, durable watches with American design sensibilities including Expedition, Weekender, and Waterbury. Nautica Watches, under license from VF Corporation, offers timepieces that reflect the brand's nautical heritage and lifestyle positioning. Guess Watches, another licensed brand, delivers fashion-forward designs aligned with the Guess clothing aesthetic. In the premium segment, Versace watches (licensed from the Italian fashion house) offer luxury timepieces with bold, distinctive styling. Ferragamo Timepieces combine Italian elegance with Swiss craftsmanship. Additional fashion and lifestyle brands licensed by Timex Group include Adidas, Furla, Gc, Missoni, Philipp Plein, Plein Sport, and Ted Baker, further expanding its reach across global style categories.
