Ice-Watch is a bold and accessible watch brand that emerged in the entry-level fashion timepiece segment. Founded by Jean-Pierre Lutgen in late 2006 and distributed globally since 2007, it fills the niche for colourful, stylish watches that feel both youthful and universally appealing. Known for its vibrant blend of retro-modern design and versatility, Ice-Watch offers a wide variety of styles—from sporty and minimalist to glamorous, urban, and vintage—crafted to suit a diverse audience spanning children to seniors. Its unique selling points include strong visibility through celebrity endorsements (like David Guetta, Katy Perry, Eden Hazard), partnerships with brands such as BMW Motorsport and Pantone, and a fashion-forward yet affordable positioning
Ice Watch
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2006
Brand created by Belgian Jean-Pierre Lutgen.
2007
Global distribution begins; launch at Baselworld; rapid growth including flagship stores in Paris, Geneva, Brussels.
2012
Opening of first Swiss flagship store in Geneva in presence of founder Jean-Pierre Lutgen.
2017
10th anniversary celebrated with 'Surreal Dinner' by Charles Kaisin; founder Jean-Pierre Lutgen voted Manager of the Year by Trends Tendances.
2020
Launch of ICE solar power: first solar-powered watch collection focused on sustainability.
2022
Reveal of the ICE digit collection: colourful digital watches including retro 1980s style and ultra-colourful models.
2023
Launch of ICE smart one, a next-generation connected watch offering strong battery life, IP68 water-resistance and affordable pricing.
2024
Redesign with ICE boliday models and introduction of Swiss Made WatchPeople brand by Ice-Watch, signalling a 'luxury for all' era.
