As football fever builds toward Super Bowl Sunday, luxury horology and bespoke menswear came together for a special evening in Toronto, showcasing Breitling’s NFL Collection, presented alongside King & Bay’s tailoring expertise.
With Super Bowl Sunday around the corner featuring the Seattle Seahawks vs. the New England Patriots; Breitling’s NFL team editions feel perfectly timed for collectors and fans who want a watch that brings game-day energy to the wrist.
Breitling’s partnership with the NFL celebrates all 32 teams through special editions built on the brand’s sport-luxury DNA. Expect bold team identity cues paired with Swiss finishing and everyday wearability.
King & Bay delivers a modern made-to-measure experience—built around fit, fabric, and personal style, helping clients create a wardrobe that’s unmistakably their own.
We also had the chance to speak with the team about how to perfectly match your timepiece with your custom jacket or suit—because the best looks are built in the details.
Watch the full experience in our video.
On-wrist highlight: Seahawks Edition
One standout moment: trying on the Chronomat Automatic GMT 40 NFL Seattle Seahawks Edition. It’s a sharp, sport-forward GMT that brings team character into a refined, daily-wearable package.
- Model: Chronomat Automatic GMT 40 – NFL Team Edition (Seattle Seahawks)
- Why it matters: A collector-friendly bridge between Swiss watchmaking and football culture
- Perfect for: Travel, game-day, and anyone who wants a bold but polished wrist presence
Final thought
For anyone watching the big game this Sunday, the takeaway is simple: when performance meets personal style, you get something memorable. Breitling brings the precision; King & Bay completes the look, down to the watch-to-jacket pairing.
