D1 Milano is a design-driven Italian watch brand specializing in contemporary fashion watches that blend modern industrial aesthetics with accessible luxury. Founded in 2013 in Milan by entrepreneur Dario Spallone, the brand focuses on creating bold, minimalist timepieces inspired by Italian design culture and the architecture-influenced watch styles popularized in modern luxury sports watches.

The brand’s design philosophy revolves around clean geometry, integrated bracelets, and lightweight materials, producing watches that emphasize visual impact and everyday wearability. Collections such as Polycarbon, Ultra Thin, Automatico, Chronograph, Ceramica, and Skeleton highlight a mix of quartz and automatic movements paired with materials like polycarbonate, stainless steel, and ceramic. This approach allows the brand to offer stylish, contemporary watches at relatively accessible price points, appealing to consumers who value fashion-forward design as much as functionality.