Watchdna is designed as a platform to bridge the gap between watch enthusiasts, brands, and a network of authorized dealers who share a deep passion for timepieces and the unique stories of their customers.

We firmly believe in the importance of fostering trustful relationships with local businesses that play a significant role in supporting their communities.

We are not an e-commerce site and do not sell products.

Instead, we are building a comprehensive database allowing readers to compare collections, explore free listings, and access trusted content, all in one place. Our mission is to become the go-to directory for all things watches.

In addition, we are proud to partner with Watch Certificate™, which, through its network of certified watchmakers, could provide an additional layer of trust to your timepieces.