This year is not just any year for Calgary Jewellery. With a history dating back to 1955, the jewelry house is dressing up to celebrate a monumental milestone: its 70th Anniversary. Seventy years is not just a number; it is a testament to trust, quality, and an unceasing commitment to excellence in the heart of Calgary.
The Legend Begins: 1955 and the Florence Legacy
The story of Calgary Jewellery, one of the city’s first truly independent jewelers, is the genesis of a legacy that has endured for seven decades. It all began in 1955 when Mr. Les and Mrs. Dora Florence opened their doors. Their foundational vision was simple yet powerful: to offer superior craftsmanship and welcoming service, turning Calgary Jewellery into a thriving business built on community trust.

The Florence family's dedication has driven growth throughout these 70 years:
- 1982: Success necessitated the first significant expansion, moving the store to a new location on 17th Avenue.

- 1990s: The second generation took the helm. Mr. Bernard Florence assumed management and, honoring the original vision, moved the jewelry store to an even larger space on 17th Ave, ensuring the legacy of quality would continue to grow.

The Excellence Sustaining 70 Years
The commitment to modernization has been key to maintaining its leadership over these 70 years.
- 2004: The store underwent a comprehensive renovation that modernized its design and service, facilitating the incorporation of new exclusive brands and cementing its status as a recognized and appreciated store.

- 2021: Building on the foundation established over nearly seven decades by three generations, Calgary Jewellery embarked on its legacy toward a new and spectacular store that redefines the concept of luxury and service. This latest evolution ensures the jewelry store remains a benchmark for the highest quality and elegance for the future.

An Unmatched Catalogue: World-Renowned Prestige Brands
Calgary Jewellery reputation over 70 years is built on the curation of an unrivaled selection of high-end watches and jewelry. Clients have access to a collection of world-renowned watch houses, solidifying the store's position as the luxury destination in the city.
Among the available brands are: OMEGA, TUDOR, BAUME ET MERCIER, BELL & ROSS, BLANCPAIN, BREGUET, BREITLING, GLASHUTTE ORIGINAL, HAMILTON, HUBLOT, LONGINES, MIDO, MONTBLANC, NORQAIN, ORIS, RADO, TAG HEUER, TISSOT, ULYSSE NARDIN, and ZENITH.
Services: The Foundation of Seven Decades of Trust
The longevity and success of Calgary Jewellery, celebrating its 70th Anniversary, are due to the unparalleled experience they offer across all their services:
- Custom Designs: Bernard Florence specializes in creating unique jewelry with the mastery acquired over 60 years of craftsmanship. They transform the client's imagination into sketches and then into personalized jewelry pieces that will last for generations.
- Expert Repairs: Their qualified staff and goldsmiths provide the care your pieces deserve, from restoring brilliance to adjusting a ring's size.
- Authorized Watch Repair: As an authorized retailer, their service department and qualified technician offer the highest precision repairs for the prestige brands they represent.
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Appraisals and Corporate Gifts: They complete their offering with professional appraisals performed by certified gemologists and exclusive collections for recognition programs and corporate gifting.

Let's Toast to Seven Decades of History!
As we celebrate Calgary Jewellery 70th Anniversary, we honor the Florence family for their vision, their tireless dedication to excellence, and for building a jewelry house that is synonymous with trust and luxury in Calgary.
Seventy years is not just a milestone; it is a promise fulfilled. May the brilliance of this legacy endure for many more decades!